ON AIR
ON AIR is the no. 1 podcast for HVAC professionals or anyone interested in the stories, successes, and future of the heating and cooling industry and the pursuit of perfect air in the home. With over 60 years of combined experience, hosts Joe Jones and Dave Chatmon of global energy-efficient climate-control solutions leader Lennox International talk with leaders in the HVAC field, expert contractors, and dedicated employees about the art, science, and future of perfect air.By accessing this Podcast, you acknowledge that the entire contents of this Podcast are the property of Lennox International Inc. or one of its affiliates (collectively, “Lennox”) and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, your use of this Podcast and the information contained in the Podcast are for personal or other educational purposes only. No other use, including, without limitation, reproduction, retransmission, or editing, of this Podcast may be made without the prior written consent of Lennox.
All information made available on this Podcast is for general informational purposes only, and any reliance on such information is done at your own risk. This Podcast should not be considered professional advice. By accessing this Podcast, you acknowledge that Lennox makes no warranty, guarantee or representation as to the accuracy or sufficiency of the information featured in this Podcast. The views expressed by guests are their own, and their appearance on this Podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Lennox employees are those of the employees and do not necessarily reflect the view of Lennox.
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ON AIR
If You Blend In, You Lose: How Harley-Davidson Built a Standout Brand
In this episode of ON AIR, Joe Jones and Dave Chatmon sit down with Ken Schmidt, former Director of Communications at Harley-Davidson, to explore how the brand went from near collapse to cultural icon. Ken shares the bold strategies that helped Harley-Davidson stand out in a crowded market—focusing on strong storytelling, emotional connection, and the power of being remembered rather than just noticed. He explains why most brands struggle to spark loyalty—and how authenticity, vulnerability, and a clear point of view can help reverse that trend. This conversation offers practical takeaways on breaking through the noise, building brand advocates, and getting people to talk about your business for the right reasons. Whether you're rebuilding a brand or looking to sharpen your message, this episode delivers insights that cut through the clutter.
ON AIR is a Lennox Learning Solutions Production.