ON AIR

Building Trust at Scale: How Strategic America Helps Dealers Win

Lennox Learning Solutions Season 5 Episode 97

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 49:56

In this episode of Lennox ON AIR, Dave and Doug visit Strategic America in Des Moines to hear how a cold call 45 years ago grew into a national marketing partnership supporting thousands of Lennox dealers. John, Lindsey, and Trista share how SA evolved from traditional media to full‑funnel digital strategy and why trust, data, and collaboration remain at the center of dealer success.

The team breaks down what today’s dealers need to stay competitive — from AI‑driven search changes to maintaining a strong digital footprint and giving agencies better lead‑quality feedback. Whether you're building brand awareness or driving more leads, this conversation offers clear, practical ways to strengthen your marketing and get more from the partnership.

Lennox ON AIR is a Lennox Learning Solutions Production.