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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Shea Yeleen - Empowering women in beauty through shea production
Today on the show we have the incredible Rahama Wright, the founder of Shea Yeleen. Shea Yeleen is is a social enterprise dedicated to empowering women in West Africa and the United States through the production, sale and use of shea butter products. A unique blend of grassroots organizing and business development, Shea Yeleen is a company that specializes in manufacturing high quality, organic, fair trade skin care products and utilizing a sales strategy that incorporates women’s’ micro enterprise development.
Rahama and I connected instantly, she is so nice, funny and insanely passionate about beauty and helping others realize their potential. We nerded out about beauty ingredients out of Africa and the bounty that grows out of the ground in the incredible continent. Grab a pen and paper because Rahama drops amazing tips on working with women’s groups, international production and retail in the US. Enjoy!
Links:
Shea Yeleen: https://sheayeleen.com/
IG: https://www.instagram.com/sheayeleen/
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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