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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Episodes
52 episodes
She Turned Fashion's Biggest Problem Into a Thriving Business
What do you do when an entire industry is drowning in waste — and nobody's talking about it?In this episode, I sit down with Irina McKenzie, founder of FABCYCLE and Sewjo, to unpack how she built a purpose-driven business around one of f...
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She Sells Aprons to Feed Millions — Here's How It Actually Works
What if your product could feed 100 people every time someone bought it?In this episode, I sit down with Seema Sanghavi, founder of Cooks Who Feed — a Canadian social enterprise that combats hunger and food waste through ethically handma...
Why Your Paid Ads Aren't Working (And the "Secret Sauce" of Community Growth)
Welcome back to Talking Purpose! Is your marketing message getting lost in the noise? In this episode, Katie sits down with Drew Green, a performance marketing expert who has led campaigns for Fortune 50 brands. From starting his fi...
5 Ways to Drive Traffic to Your Store Without Spending a Dollar on Ads
Tired of burning through your ad budget? Here are 5 proven ways to drive traffic to your online store without spending a dollar on ads.In this solo episode, I'm breaking down sustainable, long-term strategies that build community, trust,...
Why This Indigenous Founder Left Amazon After 10 Years
Welcome back to Talking Purpose! What does it take to walk away from Amazon when your business is growing?Vanessa Marshall, founder of Jack59, made that exact decision after 10 years—and she's never looked back.
The #1 Mistake Small Businesses Make When Pursuing Sustainability
Welcome back to Talking Purpose!Tired of feeling like operating with integrity is too expensive or complicated? I sat down with Amanda Baker, founder and CEO of Baked Good Impact, to prove that running a business with purpose is the ulti...
The 4 Quadrants of Brand Experience That Drive Conversions (And Where You're Probably Leaking Customers)
Welcome back to Talking Purpose!Here's a truth bomb: your brand experience IS your sales funnel. They're the same thing.Every interaction someone has with your brand—whether it's scrolling your Instagram, reading your About page, ...
Building Community Abundance: Monica Grunick on Creating a Million-Dollar Retail Business
Welcome back to Talking Purpose! What does it take to build a business that creates abundance for everyone—not just the founder? In this episode, I sit down with Monica Grunick, co-founder of love, Pittsburgh, a gift shop that suppo...
Why Mission-Driven Entrepreneurs Keep Under-Pricing (And How to Stop)
Welcome back to Talking Purpose!Think building a profitable, purpose-driven business means working yourself to the bone? Brian Thompson, tax attorney and financial advisor to LGBTQ+ mission-driven entrepreneurs, is here to call B...
Crowdsourcing Creativity: AI-Powered Design and the Future of Sustainable Fashion
On today’s episode of Talking Purpose, I sit down with Sajna Massey, the remarkable founder and CEO of Couth Studios—a trailblazing brand that’s redefining the intersection of technology, sustainability, and fashion. Sajna shares the inspiring ...
The 5 P's of Product Experience: Why They Matter for Mission-Led Businesses
In today’s very special solo episode, I’m tackling a topic that’s often overlooked but absolutely vital for mission-led and sustainable e-commerce businesses: the product experience.Have you ever poured your heart into crafting a brand w...
Redefining Success: Entrepreneurial Freedom, Impact, and Mindset with Cahill Camden
Welcome back! Today I sit down with Cahill Camden, CEO and founder of NovaCast AI, an innovative platform helping podcasters and entrepreneurs connect and amplify their voices. Cahill joins us from Vancouver, sharing stories from his global dig...
Sustainability in Travel: How Sororal Empowers Women Through Purpose-Driven Adventures
Welcome back to Talking Purpose! In today’s episode, I sit down with her longtime friend, Megan Ryder Burbidge, the inspiring CEO and founder of Sororal—a sustainable travel company dedicated to empowering women around the world. Together, we d...
Empowering Employees and Nonprofits Through Skills-Based Volunteering
Welcome back to Talking Purpose! In this episode, I sit down with Rachel Hutchisson, CEO of Common Impact, to dive into the world of corporate philanthropy and skills-based volunteering. Rachel shares her personal journey from a childhood surro...
Balancing Profitability and Responsibility in Fashion with Adila Cokar from The Good Tee
In this captivating episode I sit down with the inspirational Adila Cokar, joining us all the way from Dubai. Adila, the founder of the innovative brand The Good Tee and the author of "Source My Garment," takes us through her incredible journey...
Social Ads and Email Marketing to Turbocharge Your E-commerce Growth
Welcome! I am so pumped today to have Luke Tengstrom. He is the author of the growing e-commerce newsletter, the Sellout Newsletter and he he is an expert in e commerce growth.We had a ...
The K-Pop Influence, Digital Runway, AI, and the Future of Sustainable Fashion
Welcome to an intriguing episode of Talking Purpose, where we dive into the dynamic intersection of technology and brand development with our insightful guest, Janey Park. Janey, the visionary creator of
Net-Zero Beer, Anyone? GoodLot's Sustainable Brewing Adventure
In this captivating episode of Talking Purpose, I welcome Phil Winters, the visionary and co-founder of GoodLot Brewing in Caledon Ontario, for an in-depth discussion about the intersection of craft beer and sustainability. Phil tak...
Harnessing Seaweed Power and Transforming Women's Health
Welcome to "Talking Purpose," where stories of passion, innovation, and impact take center stage. In this episode, titled "Rootless," host Katie Kung engages in a captivating conversation with Sachi Singh, founder and CEO of Rootless. Her passi...
Navigating Influencer Marketing: A Masterclass with Industry Expert Bella Kuscu
Welcome back to another enlightening episode of "Talking Purpose," where we delve into the heart of influencer marketing and its immense potential for purpose-driven brands. Joining us today is Bella Kuscu, a seasoned expert in the PR and influ...
Skills-based Hiring and Championing Accessibility at the Workplace with Indeed
Welcome to another enlightening episode of "Talking Purpose." I am your host, Katie Kung, thrilled to embark on this journey with Donna Bungard, the director of accessibility at Indeed, the #1 job site in the world1 and a global job matching an...
Exploring Augmented Reality: Zina Grossman and how AR is Revolutionizing Customer Experiences
Welcome everyone to Talking Purpose, This week, I sit down with Zina Grossman, the Chief Growth Officer at WANNA Fashion, to explore the transformative world of augmented reality (AR) in the realms of fashion and e-commerce.Zina takes us...
Transforming Business with Kingdom Principles - Aligning Faith-Based Values with Business Success
Welcome to Talking Purpose, where today we have an inspiring conversation with Norbert Elnar, the founder of Masterpiece Kingdom Brands. Norbert shares his remarkable journey of leaving a promising career in advertising in the Philippines to se...
Akhil Sivanandan on Bridging Sustainability and Consumer Behaviour
Hello, everyone, and welcome to another insightful episode of Talking Purpose, the podcast where we delve into stories of purposeful innovation and impact. I'm your host, Katie Kung, and today I'm thrilled to bring you an inspiring conversation...
Acquiring Businesses with Impact - A Regenerative Approach
In this episode, I sit down with Mike McNeil, an entrepreneur in residence, to explore the innovative model of regenerative capital and its role in developing economic longevity. Alongside Regenerative Capital Group, Mike is on a mission to acq...