.jpg)
Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Desiree Shank: Sustainable E-commerce and Building an Authentic Brand
In this episode, we're diving deep into the world of conscious commerce with our special guest, Desiree Shank.
Desiree is a force in the e-commerce arena, with a rich background from working with Shopify to advising major brands. She's here to share her journey—from founding a digital agency to launching her eco-conscious hat company, Board Brims Hat Co., alongside her enterprising daughter. Desiree's story is a testament to the power of starting, learning, and growing together as a community.
In this episode, we'll explore the innovative strategies she uses to balance profitability with purpose. From utilizing the "planet app" to tackle carbon emissions, to the intricate dance of sustainable local sourcing, Desiree is a master at weaving ethical and sustainable practices into the very fabric of her businesses.
Expect to gain some game-changing insights into marketing messaging that resonates through its authenticity, sustainable packaging, give-back apps, and the advantages of small business agility. We'll also touch on the importance of a supportive community and the invaluable resources available through Desiree's Just StartUp network.
So, whether you're a startup looking to avoid common pitfalls or an established brand aiming to deepen your social impact, there's wisdom here for everyone. Plus, get ready to unpack the significance of understanding your audience on various platforms, from Facebook and Instagram to YouTube and beyond.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
