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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Unlocking the Potential of Nature-Based Corporate Strategies with Chris Coulter of GlobeScan
Welcome to Talking Purpose, the podcast dedicated to exploring how purpose and sustainability drive our world. I'm your host, Katie Kung, and in today's episode, we're diving deep into the complexities and challenges of global sustainability efforts. With us is Chris Coulter, CEO of GlobeScan, a man with a rich background in international development and environmental issues, and a true thought leader in the realm of corporate sustainability and ethical business practices.
In our conversation, we'll explore how sustainability is not just a trend, but an urgent necessity that varies across regions. Chris will shed light on the critical importance of businesses engaging with the different societal contexts they operate within, from addressing climate change to preserving earth's biodiversity. We'll discuss how companies can innovate and transform their business models by integrating ESG compliance with sustainable innovation, without getting trapped by greenwashing concerns.
Together, we’ll dissect why despite the growing concern and impact of climate change, consumer adoption of sustainable products remains an area of improvement and how businesses can bridge this gap. We'll examine the role of nature in the sustainability conversation and how companies are now adopting nature-based targets.
So, stick around as we navigate through the importance of understanding both the external competition and the internal context of leadership in sustainable practices, and how companies can thrive by balancing compliance and creativity. All of that and more on this episode of Talking Purpose with Chris Coulter. Stay tuned!
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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