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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
The Resurgence of Resale: How Recurate is Revolutionizing the Circular Economy
In today's episode, we're diving headfirst into the world of sustainability and the booming resale market.
We'll start by examining the incredible growth in the resale market and how it offers both affordability and sustainability. From Poshmark to StockX, we'll explore how these platforms have transformed the way we buy and sell pre-loved items. And speaking of innovation, we'll introduce you to Recurate, a groundbreaking platform that integrates with e-commerce sites to bring the resale experience directly to the brands' websites.
Authenticity and trust are crucial when it comes to the resale market, and we'll reveal the fascinating methods Recurate uses to ensure quality and maintain the brand's aesthetic. From remote authentication to physical authentication for luxury brands, we'll dive into the strategies employed to build trust and provide an elevated shopping experience.
So, whether you're curious about the resale industry's environmental impact, or simply excited about the innovation happening in the world of e-commerce, this episode is for you. Join us for a thought-provoking conversation on redefining the shopping experience, reducing friction, and the incredible opportunities ahead. Let's dive into the world of recuration, sustainability, and the future of retail together!
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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