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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Storytelling, Grant Writing and Measuring Impact with Christal Earle from BraveSoles
Welcome to another episode of Talking Purpose! In today's episode, we are thrilled to have Christal Earle, the founder of BraveSoles, joining us. Christal's journey began with a realization about the environmental impact of tires in landfills and the mosquito-borne illnesses caused by standing water in tires. Fueled by this awareness, she embarked on a mission to find a solution, ultimately leading her to venture into the world of shoe manufacturing. With just $250 and an unwavering determination, Christal launched BraveSoles, selling 39 pairs of shoes on the very first day. As the company grew, she encountered logistical challenges, but with resilience and perseverance, they overcame these obstacles. Christal's focus on equitable relationships with her suppliers and her dedication to building something together, rather than imposing her own agenda, has not only shaped her business but also her worldview. Throughout this episode, we'll delve into the power of storytelling in business, navigating grant applications, and the measurable impact of BraveSoles' social and economic initiatives. So, get ready to be inspired by Christal Earle's incredible journey and her commitment to making a positive difference in the world. Let's dive in!
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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