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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
From Politics to Promoting Sustainability with Montana Brisbin from Veritree
Welcome back to another insightful episode of *Talking Purpose*, where we delve into the stories of change-makers and the innovative ideas shaping our future.
Montana now leads marketing and communications for Veritree, an environmental company based in British Columbia. Tune in as she shares her transition from working with legacy brands and political campaigns to navigating the dynamic world of a startup focused on integrating sustainability into business operations. We’ll explore the challenges of real-time decision-making and the rewarding impact of tree-planting projects across the globe, from post-wildfire restorations to mangrove forests in Kenya.
Join us as we uncover how Veritree is creating transparency and confidence for investors in nature, driving community engagement, and ensuring the long-term survival of our ecosystems. Discover how businesses can play a crucial role in combating climate change, the innovative technologies Veritree employs, and the inspiring success stories of their partnerships. Whether you’re a business owner, an environmental enthusiast, or simply curious about sustainable practices, this episode is packed with valuable insights and actionable ideas.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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