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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Optimizing the Online Customer Experience: Tactics for E-commerce Success with Chase Barmore
Welcome to Talking Purpose, the podcast where we explore the journey of entrepreneurs and their pursuit of purpose. In this episode, we have an aweseom conversation with Chase Barmore, a tech SaaS sales executive and as he calls himself, a recovering entrepreneur.
Chase shares his incredible journey of transitioning from running a valet parking business to co-founding a smoothie bar and diving into the world of e-commerce to eventually landing a role as an account executive at Hiros. Throughout the episode, Chase provides valuable insights on sales, marketing, and customer experience. He stresses the importance of creating a human connection in sales and helping others achieve their goals. Chase also shares practical advice on growing an email list, optimizing conversion rates, and understanding the lifetime value of customers.
One of the key takeaways from this conversation is the significance of a multi-channel approach and tracking customer journeys to understand their purchasing behaviour. We discuss the importance of personalizing the customer's experience to grow online sales and create brand connections.
I also enjoyed our conversation about the power of community and networking and Chase highlights his positive experience in the Shopify for Startups community, where he met valuable contacts and learned about e-commerce strategies. Get ready to be inspired by Chase's journey and gain valuable insights on entrepreneurship, sales, and marketing.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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