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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Akhil Sivanandan on Bridging Sustainability and Consumer Behaviour
Hello, everyone, and welcome to another insightful episode of Talking Purpose, the podcast where we delve into stories of purposeful innovation and impact. I'm your host, Katie Kung, and today I'm thrilled to bring you an inspiring conversation with Akhil Sivanandan, the CEO and co-founder of Green Story. Akhil and I have known each other through the Shopify ecosystem, and it's a pleasure to finally have him on the show.
In this episode, Akhil takes us through his journey of becoming a leading advocate for sustainability and how his experiences growing up in India molded his vision for a greener future. You'll hear about the conception and growth of Green Story, a unique platform that leverages life cycle assessments to help businesses and consumers make more sustainable choices. Akhil shares fascinating insights into the challenges and rewards of building a company dedicated to transparency and environmental impact.
We also explore the complexities of sustainability in the global supply chain, particularly in regions like India and China, and discuss the importance of avoiding greenwashing while effectively communicating your brand's sustainability efforts.
Whether you're a solopreneur or part of a larger enterprise, you won't want to miss Akhil's valuable advice on navigating sustainability in business and his vision of a future where everyone takes small steps to create massive, positive change. So sit back, relax, and get ready for an episode filled with passion, purpose, and actionable insights.
*NEW** Scale Your Purpose-Driven Ecommerce Business Ebook - https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide
Timestamps:
00:00 Pursuing Sustainability from Passion
05:25 Navigating Sustainable Consumer Choices
09:02 Holistic Life Cycle Assessment
11:38 Comparative Life Cycle Analysis Benefits
16:10 "Sustainability Metrics Drive Business Success"
24:09 Global Brands Face Sustainability Pressure
27:59 Sustainability Demand Persists Amid Recession
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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