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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Navigating Influencer Marketing: A Masterclass with Industry Expert Bella Kuscu
Welcome back to another enlightening episode of "Talking Purpose," where we delve into the heart of influencer marketing and its immense potential for purpose-driven brands. Joining us today is Bella Kuscu, a seasoned expert in the PR and influencer marketing sphere. Throughout this episode, Bella shares her rich experiences from working with notable brands like Flat Tummy Tea to offering her expertise in the influencer engagement in agencies across Toronto.
We explore the nuances of influencer marketing, emphasizing the importance of authenticity, relationship building, and its strategic use as a tool in broader marketing strategies.
Whether you're a budding brand or an established enterprise, Bella's insights are invaluable, packed with practical advice on building genuine connections with content creators and leveraging unique marketing strategies to resonate with your target audience.
From understanding the quantitative metrics of influencer campaigns to crafting immersive brand experiences, this episode is a trove of information for any brand looking to harness the power of influencers effectively. Tune in to discover how to navigate the dynamic landscape of influencer marketing with thoughtfulness and purpose.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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