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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Social Ads and Email Marketing to Turbocharge Your E-commerce Growth
Welcome! I am so pumped today to have Luke Tengstrom. He is the author of the growing e-commerce newsletter, the Sellout Newsletter and he he is an expert in e commerce growth.
We had a lot to talk about as we had a lot in common. Hailing from Australia, but now making waves in America, Luke brings his unique perspective and wealth of experience to this episode, shedding light on the essential strategies that can drive e commerce brands to new heights. From his early days growing up in his parents small business to leading transformative projects at Accenture and Google, Luke's journey is nothing short of inspiring. He shares how his passion for growth marketing led him to create his own and support a number of brands around the world not only grow rapidly, but also make a meaningful impact. In this episode, Luke and I dive deep into the intricacies of e-commerce advertising. Providing a masterclass on leveraging Google and Meta ads. Luke demystifies the process for small startups, offering practical insights on how to begin with limited ad budgets, the critical differences between demand capture and demand generation, and how to make your ad stand out in a crowded marketplace. Moreover, the power of email marketing is emphasized as Luke shares his expertise on crafting compelling email campaigns that engage and convert.
He discusses best practices, common pitfalls, and innovative ways to grow and segment your email list for maximum impact. With engaging anecdotes and actionable advice, this conversation promises to equip listeners with the tools they need to navigate the ever evolving world of e-commerce. Because trust, trust me, I get it from listeners all the time. They don't know where to start. And this is such an incredible episode for if you are looking to drive traffic, drive predictable traffic, both through ads and emails. The world of e commerce is certainly ever evolving and so this is a fantastic place to start. This episode is perfect for entrepreneurs, it's perfect for small business owners and anyone with an interest in e commerce. It's filled with practical insights like I said said and strategies to elevate your brand's growth and make a lasting impact.
So tune in, take notes and get ready to transform your e commerce approach with the invaluable wisdom of Luke. So without further ado, here he is enjoying.
Luke's LinkedIn: https://www.linkedin.com/in/luketengstrom/
Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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