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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Why Mission-Driven Entrepreneurs Keep Under-Pricing (And How to Stop)
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Welcome back to Talking Purpose!
Think building a profitable, purpose-driven business means working yourself to the bone?
Brian Thompson, tax attorney and financial advisor to LGBTQ+ mission-driven entrepreneurs, is here to call BS on that idea—and every other myth holding values-aligned founders back.
After a decade defending people against the IRS, Brian pivoted to helping entrepreneurs be proactive instead of reactive with their finances. Now he's on a mission to prove that you CAN have impact, profit, AND the life you actually want—without the hustle culture burnout.
In this episode, we dive into:
- Why profit and purpose have been falsely separated (and how the nonprofit industry is partly to blame).
- The 6-account cash flow system that makes managing money simple—even if you hate spreadsheets.
- Why EVERY entrepreneur under-prices and how to break the cycle of undervaluing yourself.
- How to use your identity as a business asset, especially in uncertain times.
- The "thrive number" exercise that lets you price backwards from the life you want.
- Why getting in your own way is the #1 business blocker—and how to get out of it.
- The five types of wealth every entrepreneur should be building (hint: it's not just money).
My biggest takeaway? You can create whatever you want. No, seriously—Brian repeats this mantra throughout, and it's the mindset shift every founder needs to hear. Stop sacrificing yourself for your mission. Start designing a business that supports your life, your values, AND your bank account.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
