Talking Purpose: The Purpose and Profit Business Podcast

Building Community Abundance: Monica Grunick on Creating a Million-Dollar Retail Business

Katie Boothby-Kung

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 39:09

Welcome back to Talking Purpose! 

What does it take to build a business that creates abundance for everyone—not just the founder? In this episode, I sit down with Monica Grunick, co-founder of love, Pittsburgh, a gift shop that supports over 100 Pittsburgh-based artists and makers across three brick-and-mortar locations.

Monica and her business partner Kelly started with a simple wish in 2016: a place where you knew you were shopping local. Eight years later, they've just hit their first million-dollar year while staying true to that original mission. Recently named one of Pittsburgh Magazine's 2025 Women in Business, Monica shares the unglamorous truth about retail, how they survived COVID, and why sticking with something is the most underrated business strategy.

What We Cover:

  • The real story behind choosing brick-and-mortar over e-commerce
  • How they hit $1M in sales after 8 years (and why it took that long)
  • Surviving COVID as a physical retailer
  • Why community abundance creates business abundance
  • Monica's advice for anyone dreaming of opening a shop
  • Building her second brand, love,, with lessons learned

"I think the longer you can stick with something, the better the chance of your success. Just give it a try. Ask for help. People will help you. Don't be afraid." - Monica Grunick

Resources:

  • love, Pittsburgh: lovepittsburghshop.com | @lovepittsburghshop
  • love,: lovestores.co | @lovestoresco

Guest Bio: Monica Grunick is co-founder of love, Pittsburgh and founder of love,. Named one of Pittsburgh Magazine's 2025 Women in Business, Monica is a visionary entrepreneur who has designed a life overflowing with purpose and joy. She believes that living with integrity unlocks a universe of abundance.

Subscribe to Talking Purpose for more conversations with purpose-driven entrepreneurs who are building businesses that matter.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify