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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
The 4 Quadrants of Brand Experience That Drive Conversions (And Where You're Probably Leaking Customers)
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Welcome back to Talking Purpose!
Here's a truth bomb: your brand experience IS your sales funnel. They're the same thing.
Every interaction someone has with your brand—whether it's scrolling your Instagram, reading your About page, unboxing your product, or attending your pop-up—is a step in the journey from curiosity to conversion. And if those experiences aren't strategically aligned? You've got a leaky funnel.
In this solo episode, I'm pulling back the curtain on the four quadrants every e-commerce founder needs to audit: the Founder Experience, the Product Experience, the Online Experience, and the IRL (In Real Life) Experience. Each one plays a critical role in building trust, connection, and ultimately, sales.
Too often, for-purpose businesses treat customer experience as disconnected marketing tactics instead of a cohesive journey. Your branding might be heartfelt, but if your product page leaves questions unanswered, people bounce. Your social posts might inspire, but if you're nowhere to be seen as a founder, they can't connect. This misalignment is what's costing you impact AND revenue.
What We Cover:
- Why brand experience and sales funnel are one and the same
- The 4 essential quadrants to audit (and how they work together)
- The "likability factor" and why customers want to like YOU, not just your product
- How to showcase your product in a way that bridges uncertainty to trust
- What makes customers actually look forward to your emails (and how to do it)
- Why in-person events are having a massive post-COVID revival
- The simple framework to audit your brand experience and find the leaks
Key Quote: "Your brand experience has to fit who you are as a business AND who your customers are and what they desire. The more seamless this fit, the more naturally people will move through your funnel."
Resources:
- Learn more about for-purpose business strategy at www.talkingpurpose.ca
- Start your e-commerce business on Shopify
Episode Bio: Katie Boothby-Kung is the host of Talking Purpose and a brand strategist passionate about helping for-purpose e-commerce founders build profitable, impactful businesses. In this solo episode, she shares the exact framework she uses to audit brand experiences and identify where businesses are losing customers.
Subscribe to Talking Purpose for more conversations and strategies that help mission-driven founders grow with intention.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
