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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
The #1 Mistake Small Businesses Make When Pursuing Sustainability
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Welcome back to Talking Purpose!
Tired of feeling like operating with integrity is too expensive or complicated? I sat down with Amanda Baker, founder and CEO of Baked Good Impact, to prove that running a business with purpose is the ultimate strategy for financial security, reduced risk, and explosive customer retention.
In this episode, Amanda draws on her experience overhauling the supply chain and operations for the multimillion-dollar brand Tease Tea to show you how to embed impact deep into your business DNA, not just your external marketing.
We dive into:
- Why building equitable policies for your team is just as important as planting trees.
- The three essential handbooks (Team, Management, and Supplier) that every small-to-medium business needs to mitigate risk and run smoothly.
- Why B Corp is a RETENTION strategy, not an acquisition strategy, and how to make the certification work for you.
- How to find the right impact pillar for your business—and why your personal passion (like saving panda bears) might need to be a side project.
- The crucial connection between the high cost of customer acquisition and why values-aligned retention is the future of business.
In my opinion, the most valuable lesson here is that building integrity into your systems—even with simple Google Forms—is the best way to future-proof your brand. Stop sacrificing your financial security for your values, and start aligning them for lasting success.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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