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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
5 Ways to Drive Traffic to Your Store Without Spending a Dollar on Ads
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Tired of burning through your ad budget? Here are 5 proven ways to drive traffic to your online store without spending a dollar on ads.
In this solo episode, I'm breaking down sustainable, long-term strategies that build community, trust, and a loyal customer base—not just quick wins.
What we cover:
- Pinterest – The untapped search engine for high-intent shoppers (perfect for lifestyle, fashion, beauty, home goods)
- PR & Guest Spots – Show up to warm audiences on podcasts, blogs, Instagram, TikTok
- Collaboration – Partner with complementary brands to share audiences
- SEO – The foundation for ongoing organic traffic (backlinks, keywords, meta descriptions)
- Sampling & Gifting – Get your products in influencer hands (plus performance PR explained)
Key insight: "If you wanna go fast, go alone. But if you wanna go far, go together. Ads can get you quick wins, but community through organic gets you longevity."
These strategies take work and commitment—they're not silver bullets. But the returns in community loyalty and repeat sales are totally worth it.
Your homework: Pick ONE strategy and double down this week:
- Audit your website for SEO
- Create your influencer gifting list
- Reach out to a brand partner
- Set up Pinterest business account
- Pitch yourself for a guest spot
Resources mentioned: Dream Day PR Agency (Performance PR concept)
Ready for expert support? Join the Purpose to Profit Membership for actionable templates, SEO guidance, and a purpose-driven community. Learn more: talkingpurpose.ca/membership
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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