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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
She Sells Aprons to Feed Millions — Here's How It Actually Works
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What if your product could feed 100 people every time someone bought it?
In this episode, I sit down with Seema Sanghavi, founder of Cooks Who Feed — a Canadian social enterprise that combats hunger and food waste through ethically handmade kitchen textiles. Seema's "1-for-100" model is simple but powerful: every apron sold provides 100 meals to those in need.
From a transformative 2016 trip to India, to a successful Kickstarter launch, to opening her own production facility and crossing the 2 million meals donated milestone — this conversation is packed with honest, actionable insights for any founder building a purpose-driven brand.
What we cover:
✅ Validating a product idea through crowdfunding before leaving a stable corporate job
✅ Building the "1 apron = 100 meals" giveback model with partners Second Harvest, No Kid Hungry, and Feeding India
✅ Scaling ethical production by opening a dedicated facility in India in 2022
✅ Partnering with celebrity chefs to grow brand awareness and mission reach
✅ Navigating the tension between retail and B2B in a mission-driven business
✅ Why sustainability in the hospitality industry needs to extend beyond food — into linens
✅ Seema's no-nonsense advice for founders who are waiting for everything to be perfect before they launch
Connect with Seema & Cooks Who Feed:
- 🌐 cookswhofeed.com
- 📸 Instagram: @cookswhofeed
- 📩 info@cookswhofeed.com
Love the show? If you enjoyed this conversation, please follow the podcast on your favorite platform and leave us a review! It helps us bring more purpose-driven stories to listeners like you.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
