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Talking Purpose: The Purpose and Profit Business Podcast
Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
Talking Purpose: The Purpose and Profit Business Podcast
Patagonia's VP of Digital Reveals What Most Brands Get Completely Wrong
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What if everything you know about e-commerce marketing is the opposite of what actually works?
In this episode, I sit down with Angela D. Clark — former VP of Digital at Patagonia and founder of Eclipse Advisory Group — to unpack the marketing philosophy behind one of the most purpose-driven brands on the planet. No paid Instagram ads. No discount codes. No chasing trends. Just a deeply intentional approach to brand building that puts environmental mission first and lets the retail engine follow.
What we cover:
✅ Why Patagonia's leadership starts with environmental impact — and retail comes second
✅ How earned media replaces paid advertising and frees up budget for higher-impact channels
✅ Why Angela chose Pinterest over Meta — and what product brands are missing on that platform
✅ The no-discount policy and how Patagonia converts abandoned carts without promo codes
✅ Building customer lifetime value through repair, resale, and brand storytelling
✅ The balance between retention and acquisition — and why retention was Angela's biggest opportunity
✅ A candid take on Zara's upmarket repositioning and what it means for sustainable retail
Connect with Angela:
- 💼 linkedin.com/in/angclrk/
- 🌐 Patagonia: linkedin.com/company/patagonia_2/
Talking Purpose is hosted by me, Katie Boothby-Kung. New episodes every week at talkingpurpose.ca
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
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