Purpose only matters when it shows up in decisions, incentives, and the everyday behavior of leaders and teams. With Dr. Peter Fasolo—Professor of the Practice and Director of the Human Resources Policy Institute at Boston University Questrom S...

What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now.Shubha Srinivasan, the Adele an...

In this episode, JP Matychak and Mark Williams, Master Lecturer in Finance, discuss the complexities of tariffs, their implications for the US economy, and the recent changes in tariff policy announced by President Trump. They explore how tarif...

Unlock the secrets of internet privacy as we journey through the intricate world of digital cookies and their profound impact on our online lives. Featuring insights from Garrett Johnson and Tesary Lin of Boston UniversityQuestrom School of Bus...

On this episode of Insights@Questrom, contributor Shannon Light chats with Kathy Kram, Professor of Management & Organizations, emerita, and Tim Hall, Professor of Management & Organizations, emeritus, about their co-authored b...