In this episode, Nick goes off the rails (and script) a bit discussing the latest Google update, his frustration with the update, its impact on small businesses and on a lighter note - his latest favorite upcoming release from Nike.
Note: Small businesses who DO NOT list all products in certain industries on site, reviews on site, or build custom products are most negatively affected by this latest algorithm update. It does not impact all small businesses - just those that primarily sell custom products or do not list products in an eCommerce-type style with reviews.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.