Sneakers and Strategies
Sneakers and Strategies
Latest Episodes
Agile Marketing Principle 10: Marketing Should Strive for Simplicity.
Agile marketing is powerful — but only if you don’t overcomplicate it. In this season finale, Nick recaps the nine Agile Marketing principles covered so far and shows why simplicity is the real secret weapon: fewer priorities, clearer alignment...
Agile Marketing Principle 9: Agile Marketing Isn't Enough.
It's easy to think if you're running agile you know marketing. But the truth is - agile marketing isn't marketing without fundamentals. In this episode we go to back to basics as a reminder that goals, value propositions, and target markets sti...
Agile Marketing Principle 8: Long-Term Marketing Success Benefits from Operating at a Sustainable Pace
In this episode, Nick covers probably one of the most important principles: understanding how to operate at a sustainable pace to generate long-term marketing success. Agencies and marketing teams alike struggle from burnout because in marketin...
Agile Marketing Principle 7: Build Marketing Programs Around Motivated Individuals and Trust Them to Get the Job Done
In this episode Nick goes hard in the paint discussing the importance of motivation and trust with your marketing team. Agile marketing is really about people and giving them the freedom and structure to be successful. Nick provides a number of...
Agile Marketing Principle 6: Organize in Small, Cross-Functional Teams Where Possible
In this latest (and late) episode of Sneakers and Strategies, Nick catches listeners up on life and explains why agile works best when you have the right teams (and people) in the room.Also, listeners are invited to