Sneakers and Strategies
Join marketer Nick Kastner to discuss the latest topics in marketing. Across each episode, Nick covers the latest in marketing, interviews with regional and national marketers from across the United States, and even discusses some of their favorite sneaker options.
Podcasting since 2022 • 13 episodes
Sneakers and Strategies
Latest Episodes
Agile Marketing Value 1: Focusing on Customer Value and Business Outcomes over Activity and Outputs
In the first episode of Season 3, Nick introduces the Agile Marketing Manifesto by discussing the history of agile project management and the first of the 5 values of agile marketing.During this season of Sneakers & Strategies, Nick ...
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Season 3
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Episode 1
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17:11
Media Dependency Theory
On my way home from work two weeks ago, I thought I had a great new theory. I didn't - because in 1976, two American communications scholars developed a well known theory in mass communications called Media Dependency Theory. 1976?!?! Anyway, i...
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Season 2
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Episode 3
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26:36
Is This What We've Become? Super Bowl Ads 2024
In this episode, brand and digital marketing veteran Nick Kastner discusses this year's Super Bowl ads, the good and the bad, Northwestern University's Kellogg School of Management Super Bowl ad review, whether the ads are worth it, and the lat...
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Season 2
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Episode 2
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18:56
What's Up Next in SEO for 2024
2023 brought a number of critical changes to marketing - specifically in the areas of scale, SEO, and artificial intelligence. In this episode, Nick discusses a recent article in Search Engine Land by legendary SEO Bruce Clay (
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Season 2
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Episode 1
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12:56
Episode 9: An Interview with former Coca-Cola executive Pat Magill
In our latest episode, Nick spends some time with marketing expert and former Coca-Cola executive Pat Magill. From McDonald's to Happy Meal toys (and Teenie Beanie Babies), Pat has spent his entire career in marketing execution in the restauran...
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Season 1
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Episode 9
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35:27