Sneakers and Strategies
Join marketer Nick Kastner to discuss the latest topics in marketing. Across each episode, Nick covers the latest in marketing, interviews with regional and national marketers from across the United States, and even discusses some of their favorite sneaker options.
Podcasting since 2022 • 22 episodes
Sneakers and Strategies
Latest Episodes
Agile Marketing Principle 4: Plan Only to a Level Sufficient to Ensure Effective Prioritization and Execution
Careful building big-bang campaigns with long planning times. In agile marketing, the goal is to ensure that we are delivering value quickly and to do that - we have to plan accordingly. This week covers the 4th principle provides some ideas on...
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Season 3
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Episode 10
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16:18
Agile Marketing Principle 3: Embrace and Respond to Change to Enhance Customer Value
No marketing plan is perfect, but learning to learn and adjust frequently is one of primary jobs of a marketer. After a week of adjusting to change - this week Nick discusses this very topic and the importance of focusing on the customer and no...
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Season 3
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Episode 9
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23:25
Agile Marketing Principle 2: Seek Out Different and Diverse Points of View
Sometimes our marketing teams become echo chambers for our leadership. They start to sound like our CEOs or marketing directors and struggle to create anything new. Agile marketing works to prevent that by encouraging diversity of opinion and p...
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Season 3
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Episode 8
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14:51
Agile Marketing Principle 1: Transparency
Continuing on in season 3 on agile marketing, Nick talks about the importance of transparency in marketing across the organization including your relationship with leadership and your marketing agency.
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Season 3
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Episode 7
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18:41
BONUS EPISODE: Instagram SEO
Over the past year, Google has found new competition in terms from ChatGPT and other AI platforms. But, that's not all. Marketers are finding that Instagram and many of today's most popular social media platforms are also operating as search en...
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Season 3
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Episode 6
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10:36