Sneakers and Strategies
Join marketer Nick Kastner to discuss the latest topics in marketing. Across each episode, Nick covers the latest in marketing, interviews with regional and national marketers from across the United States, and even discusses some of their favorite sneaker options.
Episodes
13 episodes
Agile Marketing Value 1: Focusing on Customer Value and Business Outcomes over Activity and Outputs
In the first episode of Season 3, Nick introduces the Agile Marketing Manifesto by discussing the history of agile project management and the first of the 5 values of agile marketing.During this season of Sneakers & Strategies, Nick ...
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Season 3
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Episode 1
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17:11
Media Dependency Theory
On my way home from work two weeks ago, I thought I had a great new theory. I didn't - because in 1976, two American communications scholars developed a well known theory in mass communications called Media Dependency Theory. 1976?!?! Anyway, i...
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Season 2
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Episode 3
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26:36
Is This What We've Become? Super Bowl Ads 2024
In this episode, brand and digital marketing veteran Nick Kastner discusses this year's Super Bowl ads, the good and the bad, Northwestern University's Kellogg School of Management Super Bowl ad review, whether the ads are worth it, and the lat...
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Season 2
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Episode 2
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18:56
What's Up Next in SEO for 2024
2023 brought a number of critical changes to marketing - specifically in the areas of scale, SEO, and artificial intelligence. In this episode, Nick discusses a recent article in Search Engine Land by legendary SEO Bruce Clay (
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Season 2
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Episode 1
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12:56
Episode 9: An Interview with former Coca-Cola executive Pat Magill
In our latest episode, Nick spends some time with marketing expert and former Coca-Cola executive Pat Magill. From McDonald's to Happy Meal toys (and Teenie Beanie Babies), Pat has spent his entire career in marketing execution in the restauran...
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Season 1
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Episode 9
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35:27
Episode 8: Google's Product Review Update (AKA the "small business killer") and the SB Dunk Low x Fly Streetwear
In this episode, Nick goes off the rails (and script) a bit discussing the latest Google update, his frustration with the update, its impact on small businesses and on a lighter note - his latest favorite upcoming release from Nike.
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Season 1
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Episode 8
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13:27
Episode 7: Super Bowl LVII Ads with Erin Williamson
This week we have our first guest since Episode 1 - Erin Williamson, senior account manager at Forum Communications. During the Super Bowl, Erin and I traded a ton of texts about the game and the ads. In this episode, we discuss the ads during ...
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Season 1
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Episode 7
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18:28
Episode 6: ChatGPT
Nick talks about ChatGPT, its rise and how it will impact marketing both now and in the future.
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Season 1
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Episode 6
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13:54
Episode 5: Marketing, Sales & Development and the Jordan 1 Chicago Lost and Found
On this week's episode, we discuss marketing and its relationship with sales and development and the upcoming release of the Nike Jordan 1 Chicago Lost and Found.
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Season 1
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Episode 5
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20:40
Episode 4: Strategy and Kyrie
How do you develop a marketing strategy? Where do you start? Also, how do you manage relationships with your team and even influencers in the era of cancel culture? All of that - plus a conversation about Nike dropping Kyrie in this episode.
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Season 1
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Episode 4
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21:16
Episode 3: Brand Archetyping
Following a 3-month course I taught for a regional community foundation, I'm kicking off a 3-part series discussing marketing and strategy starting with brand archetyping. He also briefly discusses the Air Max 1/97 Wotherspoon.
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Season 1
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Episode 3
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30:01
Episode 2: Google Analytics 4
In this episode, Nick discusses Google Analytics 4 - Google's latest iteration of the web's most popular analytics platform.
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Season 1
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Episode 2
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19:44
Episode 1: Video Content and Authenticity - an interview with AJ Parker
Join us on this first ever episode of Sneakers and Strategies - hosted by Nick Kastner, long-time marketer and director of brand and digital strategy at Forum Communications. In this episode, Ni...
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Season 1
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Episode 1
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35:39