Sneakers and Strategies
Join marketer Nick Kastner to discuss the latest topics in marketing. Across each episode, Nick covers the latest in marketing, interviews with regional and national marketers from across the United States, and even discusses some of their favorite sneaker options.
Sneakers and Strategies
Agile Marketing Principle 3: Embrace and Respond to Change to Enhance Customer Value
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Nick Kastner
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Season 3
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Episode 9
No marketing plan is perfect, but learning to learn and adjust frequently is one of primary jobs of a marketer. After a week of adjusting to change - this week Nick discusses this very topic and the importance of focusing on the customer and not your plan.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.