MARKETING
MARKETING
Latest Episodes
The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones
The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.STUDY CITATIONSAron...
BONNE MAMAN MARKETING PLAYBOOK: How a French Jam Company Sold Americans a Memory They Never Had
We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they depl...
SEO vs. GEO: Why Ranking on Google Doesn't Mean AI Will Recommend You
The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.<...
Marketing News This Week May 28, 2026: OpenAI Builds a Full Ad Stack Inside ChatGPT, Google's May Core Update Hits Hard, and Display Ads Just Got Absorbed Into Demand Gen
This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories.OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed. Google dro...
Marketing News This Week: Google's New AI Ad Formats Change Everything, the Google Search Box Gets Its First Redesign in 25 Years, and a 55,000-Article Study Reveals How Much Content Is Now Machine-Made
This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories.Google just held I/O and Marketing Live back to back and the way ads show up inside AI Mode is about to look completely different.
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