MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Episodes
70 episodes
Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI
We're building your Generative Engine Optimization (GEO) strategy in 5 steps. You learn What each platform rewards, how to build presence across all of them, and how to know if it's working. STUDY CITATIONSQw...
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Season 1
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Episode 70
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11:49
Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry
We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release. We're breaking down the dilemma they faced, the insight behind the move they made, how they executed i...
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Season 1
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Episode 69
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8:46
Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel
This is your marketing news for the week of March 31, 2026. This week we have three stories for you.All three marketing news stories happened in the last seven days. And all three involve a platform you depend on to distribute your conte...
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Season 1
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Episode 68
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7:02
Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand
We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing. We deep dive into the problem Vacation saw...
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Season 1
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Episode 67
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8:06
The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool
We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production ...
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Season 1
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Episode 66
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8:43
Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content
Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you:Google made a major move at NewFronts this week that changes how you plan and buy media and there's a specific number in it worth kn...
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Season 1
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Episode 65
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8:01
Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet
Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it.The problem Jell-O couldn't solve, the consumer insight that cracked open sales, how Jell-O execute...
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Season 1
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Episode 64
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7:12
Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results
This is your marketing news for the week of March 17, 2026. Three big marketing stories this week:One is about where AI tools go when they answer your buyers' questions — and which platform just became the most valuable...
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Season 1
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Episode 63
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7:38
Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink
Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.STUDY CITATIONSKu...
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Season 1
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Episode 62
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10:14
How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers
We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are reading before they decide. I buil...
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Season 1
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Episode 61
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6:16
The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them
We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ul...
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Season 1
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Episode 60
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8:35
Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See
This is your marketing news for the week of March 11th, 2026. Three stories this weekMeta made two moves already this week that marketers don’t want to missAnd there's a new marketing industry report that came out yest...
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Season 1
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Episode 59
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8:01
Zappos Marketing Playbook: How Zappos Turned One Thing Into a $1.2 Billion Marketing Machine
Today we’re giving you Zappos' Marketing Playbook. We're covering the problem Zappos tackled, the insight that changed everything, the specific tactics Zappos ran, the science that backs it up, and your 3 marketing moves to make thi...
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Season 1
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Episode 58
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7:33
Loss Aversion: The Psychology Principle That Can Help Convert Customers (When Used Correctly)
Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss avers...
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Season 1
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Episode 57
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7:15
Marketing News This Week: ChatGPT Just Got Its First Ad Tech Partner, Google Killed the Excuse for Skipping MMM, and Meta Changed How Your Ads Get Credit
This is your Marketing News for the week of March 4 ,2026.Three marketing stories this week and they all connect. ChatGPT Just Got Its First Ad Tech PartnerGoogle Killed the Excuse for Skipping MMMMeta ...
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Season 1
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Episode 56
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10:21
Gymshark's Marketing Playbook: How One Tactic Took Daily Sales from $450 to $45,000
We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in. We uncover the problem, the insight, the specific marketing tactics, the science behind ...
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Season 1
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Episode 55
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8:41
Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales
We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how you can use unit bias in your marketing.
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Season 1
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Episode 54
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13:19
Marketing News This Week: HubSpot's Big Acquisition, the YouTube-Reddit AI Flip, and the First-Party Data Payoff
This is your Marketing News for the week of February 25th, 2026.Three stories this week and they all connect. HubSpot made a very deliberate acquisition on Monday that every marketer should know about. A ne...
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Season 1
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Episode 53
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8:01
Ferrari's Marketing Playbook. And How To Use It For Your Company
In 2024, Ferrari sold 13,752 cars. For the whole year.Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%.The auto industry average? 7.7%.Ferrari doesn't beat t...
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Season 1
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Episode 52
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14:31
How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook
Today we're breaking down Notion's bottom-up growth strategy. We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most imp...
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Season 1
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Episode 51
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11:02
Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO
This is your Marketing News for the week of February 18th, 2026.Here's the marketing headlines:Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. A...
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Season 1
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Episode 50
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13:18
Decoy Effect: The "Useless" Option That Increased Revenue 43%
Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered.Then I'm walking you through The...
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Season 1
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Episode 49
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16:32
The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision
We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping,...
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Season 1
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Episode 48
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15:55
Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI
This is your Marketing News for the week of February 11th, 2026.This week’s marketing theme across all the marketing news… Proof.Google just gave advertisers something they've been demanding since Performance Max launched. And if ...
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Season 1
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Episode 47
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9:51
How LMNT Turned Salt Into a $200M Business. A Marketing Case Study
Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market.We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketin...
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Season 1
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Episode 46
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13:46
