MARKETING

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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MARKETING

Marketing Budget as a Percent of Revenue

February 01, 2023 • Brandon White • Season 1 • Episode 13

0:00 | 3:49

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market.

Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing.

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MARKETING Podcast Website
https://PodcastOnMarketing.com

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