MARKETING

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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MARKETING

Influencer Marketing Strategy

February 08, 2023 • Brandon White • Season 1 • Episode 14

0:00 | 23:09

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.

EPISODE LINKS:

Influencer Marketing Effectiveness Study in Journal of Marketing
https://journals.sagepub.com/doi/abs/10.1177/00222429221102889
Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
https://www.researchgate.net/publication/346412871_Effectiveness_of_Influencer_Marketing_vs_Social_Media_Sponsored_Advertising_Eficacia_del_marketing_influyente_Vs_la_publicidad_patrocinada_por_medios_sociales
How To Work with Influencers and Why the"Pay for Post" Model is Dead. EDGE Episode 239
https://myedgepodcast.com/episodes/how-to-work-with-influencers-and-why-thepay-for-post-model-is-dead-with-taylor-lagace-the-co-ceo-and-co-founder-of-kynship-ep-239-268

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