MARKETING

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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MARKETING

Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change

April 30, 2026 • Brandon White • Season 1 • Episode 80

0:00 | 6:23

This is your marketing news for the week of April 30, 2026.

This week we have three hot marketing stories for you.

Google has a setting inside its own ad product that could trigger one of its own search penalties and the enforcement date is 47 days away.

Spotify just reported the number that puts a hard data point on where audio advertising has been heading.

And YouTube made a permanent change to how subscribers get notified about your content, a change that is already affecting reach without most brands or creators realizing it.

The through-line this week: platforms are rewriting the rules of who gets reached.

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