The Wholesale Gauntlet

Fear Is Killing Your Team—Here’s How to Stop It

Aaron Gaunt

In this episode of The Wholesale Gauntlet Podcast, we dive deep into one of the most overlooked aspects of scaling your wholesale business: leadership. Doing a few deals here and there is one thing—but building a real business requires building and leading a winning team.

Aaron shares lessons learned from his own mistakes and from timeless books like Brian Tracy’s Hire and Keep the Best People and The Psychology of Selling. He breaks down practical leadership strategies, including:

  • Why driving out fear is the foundation of a thriving culture.
  • The power of making your team members feel important.
  • How to apply the Four A’s of Leadership: Appreciation, Approval, Admiration, and Attention.
  • Real-world stories of turning around team dynamics and watching people thrive when properly led.

Whether you’re hiring your first VA or managing a full acquisitions and dispositions team, this episode will give you the mindset and tools to multiply the genius of your people instead of tearing them down.

👉 If you’re ready to scale your wholesale business and want coaching directly from Aaron, connect with him on Instagram and book a call to see if you’re a fit for The Wholesale Gauntlet Community.

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