
The Backflip Effect
We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.
Ryan Freng, John Shoemaker, and the Backflip crew tackle all the ups, downs, and unexpected plot twists of running a production company, a creative marketing studio… or whatever they’re calling themselves these days. From getting started and failing spectacularly to finding success and navigating daily challenges, they’re sharing it all—plus a few trade secrets they’ve picked up over 20 years in the game.
Whether you’re here to build your brand, level up your video skills, or just enjoy a good behind-the-scenes story, you’re in the right place.
Hit play. It’s gonna be awesome.
The Backflip Effect
081 – Adam and Andrea Parikh

In this Happy Hour podcast, we’re chatting with Adam and Andrea Parikh about targeted advertising, their craziest ad placement, and TikTok. Timestamps (8:46) Who are Adam and Andrea Parikh? (12:33) Digital out of home marketing. (16:02) Should you advertise in every medium? (18:23) Adam’s face on a billboard? (22:32) What is the craziest place Adam […]The post
81 – Adam and Andrea Parikh first appeared on Backflip.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com