The Backflip Effect
We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.
Ryan Freng, John Shoemaker, and the Backflip crew tackle all the ups, downs, and unexpected plot twists of running a production company, a creative marketing studio… or whatever they’re calling themselves these days. From getting started and failing spectacularly to finding success and navigating daily challenges, they’re sharing it all—plus a few trade secrets they’ve picked up over 20 years in the game.
Whether you’re here to build your brand, level up your video skills, or just enjoy a good behind-the-scenes story, you’re in the right place.
Hit play. It’s gonna be awesome.
The Backflip Effect
Latest Episodes
Viral Now or Valuable Long-Term?
Your feed is crowded, your time is scarce, and yet the loudest voices keep shouting about AI, reaction videos, and guaranteed six‑figure shortcuts. We went deep on the marketing trends that waste attention—and the practical ways to replace them...
What's the Real ROI of Creative Work?
A shiny award is nice, but here’s the tougher conversation: how do you value creative work when the return doesn’t fit neatly into a spreadsheet? We dig into real numbers, real budgets, and the mindset shifts leaders need to see video as a grow...
Catholic Storytelling and the Art of Co-Creation
What if audiences don’t just consume stories, they finish them? We dive into that idea with a wide-ranging conversation across Catholic imagination, indie cinema, saints’ lives, and the nuts and bolts of making marketing that people actually wa...
Pick a Partner. Not a Price.
What if the problem isn’t your budget, but your buying strategy? We break down why “pick a partner, not a price” is more than a catchy line. It’s a practical path to marketing that actually works. Instead of treating video like a commodity, we ...
How Much Does Video Production Actually Cost?
Ever asked a video production company for pricing only to get a frustratingly vague answer? You're not alone. In this candid exploration of video production costs, we pull back the curtain on why "how much does video cost?" might be the wrong q...
