The Backflip Effect
We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.
Ryan Freng, John Shoemaker, and the Backflip crew tackle all the ups, downs, and unexpected plot twists of running a production company, a creative marketing studio… or whatever they’re calling themselves these days. From getting started and failing spectacularly to finding success and navigating daily challenges, they’re sharing it all—plus a few trade secrets they’ve picked up over 20 years in the game.
Whether you’re here to build your brand, level up your video skills, or just enjoy a good behind-the-scenes story, you’re in the right place.
Hit play. It’s gonna be awesome.
Episodes
103 episodes
The Power of Live Switching
Live switching technology transforms video production efficiency, allowing real-time editing during filming that saves countless hours in post-production while maintaining professional quality. We explore how this approach revolutionized a rece...
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Season 4
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Episode 6
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20:58
Behind the Illusion: How Studio Set Construction Transforms Video Production
Have you ever wondered how TV shows get those perfect camera angles in tiny bathrooms, or how commercials transform ordinary rooms into extraordinary spaces? The secret lies in studio set construction, and it's more accessible than you might th...
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Season 4
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Episode 5
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19:43
AI's Army of Interns: The Future of Video Production
Artificial intelligence isn't replacing video producers—it's revolutionizing how they work. In this eye-opening conversation, we dive deep into the practical realities of using AI tools in professional video production, revealing a landscape fa...
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Season 4
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Episode 4
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50:56
Why Professional Video Matters
Professional video production is essential for businesses seeking to engage effectively with their audience and enhance brand credibility. High-quality visuals, compelling storytelling, and the expertise of professionals combine to create impac...
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Season 4
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Episode 3
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20:36
Elevating Your Brand with Heartfelt Video Content
This episode highlights the significance of emotional connection in creating impactful video marketing content. We explore the concept of starting with 'why' to foster audience engagement, utilizing storytelling techniques, and comparing succes...
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Season 4
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Episode 2
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18:13
What is Consistent, Story-Led Video Marketing?
FREE KICKSTART GUIDE: https://letsbackflip.com/guide/We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. W...
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Season 4
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Episode 1
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15:21
098 - Work Travel, Personal Growth, and Nonprofit Consulting Adventures with Tara Doyon
Tara Doyon, a seasoned consultant with Petrus Development, joins us for a fascinating exploration of the work-travel dynamic on the Let's Backflip Show Happy Hour. Tara's vivid tales from her travels provide a captivating backdrop to our conver...
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Season 3
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Episode 11
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1:29:15
097 - Crafting Success in Business and Life with Sam Blahnik
What happens when three friends mix cocktails and talk shop? Join Ryan Freng and John Shoemaker as they welcome Sam Blahnik, an expert in agricultural economics, for a lively chat that starts with a discussion about the quirky concept of "corn ...
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Season 3
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Episode 10
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1:19:20
096 - Faith, Family, and Filmmaking with Father Matthew Pearson
Ever wondered what goes on in the mind of a priest when preparing a sermon? Join us for a laugh-filled conversation with Father Matthew Pearson as we navigate the art of storytelling and humor in sermons. Father Matthew gives us a peek into the...
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Season 3
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Episode 9
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1:57:11
095 - Marathon Training, Career Transitions, and Productivity Secrets with Alexis & Maria
Ever wondered how to balance marathon training with a full-time job, or what it takes to transition from college life to a professional career seamlessly? This episode promises you a rollercoaster of insights and personal stories as we introduc...
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Season 3
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Episode 8
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1:29:16
094 - Katie Kennedy - Creativity and Connection in a Digital Age
Can technology truly bridge the gap between generations, or does it create an unbridgeable chasm? Join us for an engaging conversation with Katie Kennedy as we sip our drinks and reminisce about our shared experiences with the Chamber of Commer...
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Season 3
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Episode 8
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1:17:41
093 - Dance Parties, Networking, and Storytelling with Brandon Gries
Have you ever wondered about the true authenticity behind "world's best" claims? This week on the Let's Backflip Show Happy Hour, join Ryan Freng and special guest Brandon Gries as they kick off with a 30-second dance party and a hilarious disc...
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Season 3
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Episode 8
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1:18:12
092 - Fitness, Diets, and Filmmaking Secrets with Jordan Post
Ever wondered how a top cinematographer stays on top of his game in the ever-changing landscape of filmmaking? Join us as we chat with Jordan, a seasoned director of photography and cinematography, about navigating the unpredictable nature of t...
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Season 3
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Episode 7
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54:58
091 - Cutting-Edge Marketing Campaigns with Chelsey Bowers
Curious about the cutting-edge tactics driving success in marketing today? Join us as we sit down with Chelsey Bowers, a powerhouse in the marketing world. With a career spanning over two decades, Chelsey has tackled everything from owning a ta...
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Season 3
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Episode 6
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1:34:58
090 - Steve Donovan – From Media Professional to Educator & Entrepreneur
Have you ever wondered what it takes to transition from a stable nine-to-five job to the exciting world of entrepreneurship? Join us as we sit down with Steve Donovan, a seasoned media professional and current educator at Madison College, who s...
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Season 3
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Episode 5
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1:22:02
089 - Alexis Bakken
We're bringing on Alexis Bakken, who started out as a production & editing intern and has recently found her self on our full-time team. What do bungee jumping, sky-diving, and shark tanks have to do with marketing? Join us with your ...
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Season 3
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Episode 4
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1:34:00
088 - Jill Genter
Grab your favorite libation and join us for some industry talk this Friday. We're hanging with Jill Genter of WKOW. Jill Genter is the Manager of Marketing and Creative Services at WKOW (ABC) in Madison, Wisconsin and is the Executive Producer ...
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Season 3
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Episode 3
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1:30:39
087 - Andy Wallman - Super Bowl Commercial Winners & Losers
It's really why we tune in most years: to check out the commercials. It's a professional hazard. This year, we have Andy Wallman of KW2 joining us to discuss. Andy is president at KW2 and resident Super Bowl Commercial TV critic. Grab your favo...
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Season 3
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Episode 3
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1:33:24
086 - A Whodunnit Happy Hour with Brandon Gries
In this Happy Hour podcast, John and Ryan are chatting with Brandon Gries about their recent collaboration, Bare Metal, a film that explores sustainability in the digital infrastructure industry. They also reveal the final act of Backflip's Who...
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Season 3
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Episode 2
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2:23:41
085 - Laura Gallagher - The Creative Company
In this Happy Hour podcast, John, Ryan, and Max are chatting with Laura Gallagher about how the pandemic affected The Creative Company, her goals for the future, and hypothetical time traveling questions from Max!
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Season 2
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Episode 23
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1:28:53
084 - Kate Prehn - Wisconsin Foundation and Alumni Association
In this Happy Hour podcast, John and Ryan are chatting with Kate Prehn about her involvement with the Fitchburg Teen Center, engaging with UW Alumni, and her thoughts on whether or not college may be the right path!
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Season 2
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Episode 22
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1:38:51
