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Commercial Real Estate Secrets
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
Episodes
134 episodes
The New Rules of Lending in 2025
I recently sat down with Ira Zlotowitz, founder and CEO of GParency, for a conversation that completely reimagines what mortgage brokerage should look like in 2025.We talked about why most commercial real estate owners aren’t get...
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Season 14
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Episode 133
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23:02
Real Estate for Beginners: 3 Steps to Get Started
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich breaks down the three essential steps to starting a real estate career that lasts. From passing your licensing exam, to creating a financial safety net, to finding mentorship t...
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Season 14
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Episode 132
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13:24
Everything You Need to Know About DSTs (Delaware Statutory Trusts)
This week on Commercial Real Estate Secrets, I sit down with Ben Carmona, Managing Partner at Perch Wealth, to talk about one of the most underutilized and misunderstood tools...
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Season 14
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Episode 131
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27:28
The Free CRE Tool You’re Probably Ignoring (and Why It’s Costing You Deals)
This week on Commercial Real Estate Secrets, I brought James Milner, CCIM back for round two—because we hit a nerve last time: overpriced software in commercial real estate.<...
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Season 13
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Episode 130
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22:22
Posting Pays Off: What Every Broker Should Know About Social Media
This week on Commercial Real Estate Secrets, I sit down with my friend James Milner, CCIM, a commercial real estate broker out of North Carolina with Appalachian CRE.James and I met nearly two years ago at the CREI Summit, and we...
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Season 13
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Episode 129
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21:53
Is Office Space Dead? What William H. Macy Noticed at Gary Vee’s Headquarters
This week on Commercial Real Estate Secrets, I’m telling you a wild story that challenged everything I thought I knew about office space in 2025.We’ve all heard the narrative—“office is dead.” I work from home. I love working from home....
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Season 13
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Episode 128
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7:54
Recession-Proof Real Estate, Downside Risk & the Power of Holding
When interest rates are rising, deals are falling through, and uncertainty dominates the headlines—what’s the smartest way to invest in commercial real estate?In this episode of Commercial Real Estate Secrets, I’m joined again by real e...
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Season 13
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Episode 127
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28:27
Buying Smarter: What a Real Estate Attorney Wants You to Know
In this special crossover episode, I sit down with Steven Spierer—real estate attorney, investor, and host of TalkRadio1.com—for a wide-ranging conversation on the...
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Season 13
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Episode 126
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29:25
How to Stand Out to Billionaires, Family Offices & High-Net-Worth Investors
This week on Commercial Real Estate Secrets, I sat down with Richard C. Wilson, CEO of Family Office Club—the largest network of ultra-wealthy investors in the world.We got into everything—from how to actually reach family office...
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Season 13
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Episode 125
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22:30
Hard Assets, Hard Money, Hard Times | How to Win in 2025
This week on Commercial Real Estate Secrets, I sit down with Ben Reinberg—CEO of Alliance CGC, creator of the Hard Asset Empire Blueprint, and author of Hard Assets and Hard Money for Hard Times—to break down what it really takes to build lasti...
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Season 13
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Episode 124
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28:03
Why This Developer Shares Everything Online—and How It Landed Him a $40M Project
What a conversation!In this episode of Commercial Real Estate Secrets, I sit down with Zach Molzer—the 24-year-old developer who’s flipping a 100-year-old haunted hotel in the heart of Kansas City into 122 apartments, a rooftop cocktail...
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Season 13
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Episode 123
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22:53
The Platform Tenants Love—and Landlords Can’t Ignore
In this episode of Commercial Real Estate Secrets, I sat down with Rafael Weiss, the founder and CEO of Sytes—the reverse marketplace that’s closing CRE deals faster (and cheaper) than anything we’ve seen before.Yo...
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Season 13
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Episode 122
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29:57
This $3.2M Deal Started With a LinkedIn Post—Here’s the Playbook
This week on Commercial Real Estate Secrets, I chat with Carson Baird—industrial and land broker based in Southwest Florida and proud twin dad—to talk about the power of social selling in commercial real estate. Carson shares how his con...
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Season 13
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Episode 121
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25:35
A Smarter Way to Generate CRE Leads (No Cold Calling Required)
If you’re tired of cold calling, chasing leads, or feeling like your credibility is always on trial—this one’s for you.I sat down with author and CRE strategist Ed Winslow to talk about how he built an inbound lead machine using proof, ...
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Season 12
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Episode 120
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47:30
Retail 2025: What’s Winning, What’s Dead, and What’s Next
This week on Commercial Real Estate Secrets, I sit down with Brittany Megrath, owner and principal broker at M Square Commercial, to dig into the evolving world of retail real estate and ground-up development. From fast-food drive-thrus ...
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Season 12
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Episode 119
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19:32
Why You’re Overpaying on Property Taxes (And What to Do About It)
This week, I sat down with Matt Buchalski—head of sales at OwnWell and founder of Deep Blue Capital—to talk about something that’s crushing a lot of investors right now: property taxes.Let’s be real—pricing peaked in 2022,...
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Season 12
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Episode 118
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20:58
45 Days to Get It Right: The Truth About 1031s
This one’s for the brokers, investors, and dealmakers who think they know 1031 exchanges—but are still stuck in the “sell-then-buy” mindset. In this real-world deep dive with Chassidy Goolsby, aka The 1031 Gal, we’re breaking past the basics an...
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Season 12
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Episode 117
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26:08
Want to Grow Your CRE Business? Focus on This One Thing
On this episode of Commercial Real Estate Secrets, I had the absolute pleasure of catching up with my friend, fellow mom, and one of the sharpest brokers I know—Amy Calandrino. She’s the founder of Beyond Commercial and just released her...
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Season 12
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Episode 116
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19:50
Everything You NEED to Know to Make 7 Figures in Commercial Real Estate
This week, I sat down with Rod Santomassimo, founder of the Massimo Group and one of the most influential voices in commercial real estate coaching. Rod has helped some of the biggest names in the business—including Bob Knakal—scale thei...
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Season 12
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Episode 115
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31:35
How ChatGPT Is Changing the Way We Do Real Estate Forever
This week, I sit down with Topher Stephenson, Head of Operations at Aspire Commercial and author of Chat CRE News—the leading newsletter on AI and tech in commercial real estate. In this episode, Topher breaks down how ChatGPT is becomin...
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Season 12
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Episode 114
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31:23
Creating Content That Actually Converts in CRE
In this episode of Commercial Real Estate Secrets, I sit down with Justin Ryder, a commercial real estate advisor, investor, and media creator based in Kentucky. Justin is the co-host of Sales Life, a new podcast redefining what it means...
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Season 12
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Episode 113
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40:42
From Broke to $12K/Month in Passive Income—Here’s How He Did It
In this episode of Commercial Real Estate Secrets, I sit down with Brent Bowers, land investor and founder of The Landsharks. After deployments and landlord headaches, Brent found a high-margin niche no one was talking about—flipping raw land f...
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Season 12
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Episode 112
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18:38
Everything You NEED to Know About Retail Leasing in NYC
In this episode of Commercial Real Estate Secrets, I sit down with Cory Zelnik, CEO and founder of Zelnik & Company. After building his career from walking Manhattan streets for $250 a week to negotiating multimillion-dollar leases, ...
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Season 12
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Episode 111
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25:14
Creative Financing Secrets: How Women Investors Are Winning in 2025
Most women don't lack the ability—they lack the confidence and support to fully engage in real estate investing. In this episode of Commercial Real Estate Secrets, Aviva sits down with Liz Faircloth, co-founder of the Real Estate...
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Season 11
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Episode 110
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24:50
The #1 Investing Strategy Most People Still Ignore
If you’ve ever thought investing in real estate was only for insiders or people with massive portfolios — this episode is going to shift your mindset.Too many investors stay stuck in the stock market because they don’t know where to sta...
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Season 11
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Episode 109
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18:31
