The Silver Bullet Leads MYTH! | 56

Electricians... Still looking for a quick fix to get leads? Hate to break it to you—there is no silver bullet. Leads don’t magically appear overnight. You need the right systems in place. In this episode, I break down exactly what you need to fix so leads come to you—not the other way around. If you’re serious about growing your business, listen in.

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Transcript

Pass me the gun—I’ve got the silver bullet.

Welcome to Simplified Sparky Marketing.

A very common question I keep getting is, “Any tricks for getting leads? How do I get leads tomorrow? How do I get instant leads today?” And I’m going to tell you right now—that kind of thinking is as ignorant as expecting to get your apprenticeship done in a day.

There’s no silver bullet. You have to build and put things in place within your business. You have to plug all the holes, and only then will everything start coming together. This might take a week if you're committed. It might take a month. It might take a year. It depends on how quickly you put everything in place. But the reality is, most of you already have parts of the system built—you just need to fix the leaks.

So many of you know my system: Attract, Convert, Retain. If you want leads tomorrow, go through this list. If you can tick off everything, you shouldn’t have a problem getting leads.

First, what’s your niche? What area of work makes you the most money? What do you specialize in? Who is your target market? What age are they? Where do they live? What are their hobbies and interests? What kind of car do they drive? What messaging are you putting forward on your website, socials, and emails that speaks directly to that exact client?

Now, let’s talk about media placement. Are you just relying on an organic website? Are you running ads? Are you using social media? A common mistake I see is people jumping straight into Google Ads without sorting out their niche, target market, and messaging. If you’re running ads but your website has the wrong message, you're not going to attract your ideal client.

Think of it like this—every part of your system is connected. If one of these pillars is off, there’s a hole in your bucket, and you’re just leaking money.

What about lead handling? When a lead comes in, what’s your process? Are you tagging it correctly in your job management system? Are you sending it into a queue? Are you sending a template response? Are you asking specific questions to qualify it?

Then comes converting the job. What are you doing with your quotes? Are you adding attachments or specific details that help get the job over the line? Once you win the job, what’s next? How are you delivering a world-class experience so that when you leave that client’s home or business, they’re blown away?

Now, let’s talk onsite sales. Are you maximizing the job while you're there? Are you leaving money on the table? And after the job is done, how are you staying top of mind? Do you have a client nurturing system in place so that every 7-8 weeks that client hears from you automatically?

If you have all of these steps in place, you will have no problem getting leads. But it’s ignorant to think there’s some magic trick that will get you leads tomorrow. Marketing is not a one-time thing. It’s a process. You’re always tweaking, always changing.

When you find something that works, you fire bullets. But when you see something that really works, you fire cannons. Maybe you find an ad campaign that converts well—that’s when you double down.

There are so many moving parts that make up the ultimate flywheel system. And that’s what I preach—a flywheel, not a funnel. A funnel lets leads drip out and disappear. A flywheel is closed at the bottom with client retention.

That means every client who comes through your system automatically goes into a list that triggers email automations every 7-8 weeks. That’s how you stay top of mind. If you don’t do this, clients forget who you are in about 40 days, and when they need work done again, they go straight back to Google or referrals.

Like I said at the start—marketing is a long game. You wouldn’t expect to start your apprenticeship on Day 1 and get paid as a qualified tradie on Day 2. You had to learn the ropes, put in the work, and prove yourself over time. It’s the same with marketing.

Once you implement these steps properly, leads will come to you—you won’t be chasing them.

By the way, spoiler alert—those nine things I mentioned earlier? They’re all covered in my 9-day email series. The link is in the description. If you want it, grab it.

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