Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
95 episodes
Loose lips sink electrical ships... | 94
Ever talked yourself out of soem electrical work by giving clients way too much detail? I share why oversharing kills sales — from flights with Malaysia Airlines to lifting roof sheets on an oven install. The key? Stop s...
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11:44
Scam Directories: Don’t Waste Your Cash | 93
Got another “exclusive directory” email? Don’t take the bait. In this episode, I share the scam, the red flags, and how I got stung myself years ago. If your business is listed on page six of Google, you’re not getting leads — you’r...
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5:36
When is the right time to start your electrical business? | 92
Starting your own electrical business is never about the “perfect time” — because it doesn’t exist. In this episode, I break down why overthinking kills momentum, what the midwit theory teaches us, and how to actually prepare so you...
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12:12
When is a lead actually dead? | 91
Clients don’t run on your timeline. Just because someone ghosts you for weeks or even months doesn’t mean the lead’s dead. In this episode, I share a story that proves why follow-up systems matter — and why “no” is the only real end...
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7:04
It doesn't take much to be a stand out electrician | 90
I share three stories highlighting the power of responsiveness, quality service, and reliability. Learn how small jobs can lead to bigger opportunities and how cheap shortcuts hurt your reputation.
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8:36
I quoted against 68 other electricians | 89
I got an email this week that looked like a golden ticket... but I’ve seen this game before. What feels like opportunity is often just builders fishing for numbers, burning sparkies’ time and money. This episode is a reality check on where your...
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11:11
Burst the BUSY electrical illusion | 88
Being flat out doesn’t always mean making bank. Too many sparkies hire staff without systems, scale chaos, and end up with more stress + less profit.In this week’s pod I spaek the “busy bubble” — why being busy is NOT the same as being s...
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16:23
Bonus: Fly Business Class to Europe for $600 | 87
Bonus episode helping you point hack your business to complement your Lifestyle. American Express - Platinum Referral ...
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13:53
Where focus goes, energy flows | 86
The biggest trap electricians fall into: wasting time on logos, slogans, and button colours instead of what actually makes money. If you’re stuck in distractions, this episode will snap you back on track.Get on the list...
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8:40
Missed Calls, Lost Jobs – How a VA Solved It All | 85
I’ve run my electrical business stress-free while travelling - thanks to virtual assistants. In this episode, I share exactly how I use VAs for phones, admin, and lead management, plus my simple system for training them. You’ll also hear my “Th...
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12:28
BONUS: Spark Your Interest Podcast with Josh Ford | 84
Check out Fordie's stuff below ⬇️Spark Your Interest podcastLock out and Live...
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1:02:46
Are BNI Groups for you? | 83
Show Notes:BNI can open doors, but not always the ones you want. Here’s my honest take after attending a few meetings and why most of those cards end up in the bin.
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12:11
The Trojan Horse Method | 82
You might hate those low-paying EV charger installs for your electrical business. but what if they’re your Trojan horse? Don’t just do the job - do it smarter.
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8:02
How Important is your sparky business name? Everything. | 81
Picked the wrong name for your electrical business - regret it? You’re not alone... I’ve done it twice. Here’s why it matters more than you think and how to fix it without starting over.
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8:19
How a painter stole my electrical work! | 80
I lost my best client over a painter’s poor decision—and it still stings. This episode’s about handling client relationships, especially when things go south, and why staying top of mind after a client moves is critical for your business. Don’t...
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10:09
Electricians - Get your time BACK! | 79
Time’s the one thing you can’t buy back. In this episode, I break down two recent jobs that reminded me how much time tradies waste—and how to stop it. From admin hacks to VA delegation, this one’s all about taking back your day.H...
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17:09
Do clients think what you think? | 78
Ever stuffed up a job and thought it was game over? I’ve been there—more than once. In this episode, I share how fixing my own screw-ups turned pissed-off clients into loyal ones.
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12:52
My EOFY tax f#$k up! | 77
EOFY is here, and I’m sharing a few hard-earned lessons from my own electrical business. From costly mistakes to smarter money moves – this one might just change how you handle tax time.
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9:12
How I got my suspended Google Business Profile Back | 76
After nearly two months in the dark, my Google Business Profile is finally back—but it came with a few hard lessons. I break down what went wrong, how I got it reinstated, and what you need to know to avoid the same headache.
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13:50
Are your eggs in one basket? | 75
Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a shor...
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9:04
Cheap refer cheap! | 74
This week, I’m unpacking why starting out with mates’ rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client base, this one’s all about charging properly from day one and avoiding the trap of work...
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8:09
Google Business Profile Suspention Part II | 73
One month deep into a Google suspension—and it's been a ride. In this episode, I break down what’s happening behind the scenes and why your business listing is worth more than you think.
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11:58
The Simplified Sparky Marketing Mentorship | 72
The time has come. Many have asked. It's here.1. Click This IG Link - https://www.instagram.com/_alan.collins/2. Send me a DM with the word 'Winner'
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10:28