Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
135 episodes
The colur RED - Stopping lead flow? | 135
Red is silently killing your electrical business marketing and most electricians don't even know it.In this episode I break down the psychology behind color choices, why red is working against you, and what to change to start converting ...
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9:22
If you don’t have the keys, it’s not your electrical business | 134
I’ve seen a few electricians lately locked out of their own business. Emails down, websites untouchable, Google profiles gone. And every time, it comes back to the same thing: they handed over access too early and never took it back...
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7:59
[YouTube Ep] The Glue That Holds Your Electrical Business Together | 133
Show Notes (tighter):Most electricians think marketing is ads or social media. It’s not. The real engine of your electrical business is your job management software. The system that captures leads, sends proper quotes, gets you pa...
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11:48
Your clients are moving home. Did you stay top of mind? | 132
Two clients moved house and called me back in immediately. Easy electrical work waiting there. Most electricians ignore their past clients and chase new leads instead. That’s a mistake.
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7:45
[Youtube Ep] The Electricians Client Retention System | 131
Most electricians treat clients like a vending machine... job done, invoice paid, move on. In this episode, I break down why the after phase of the customer journey is where the real money and reputation are built. We cover d...
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9:28
Fly In Fly Out Or Build Your Own Electrical Business? | 130
In this episode I talk about my time working as an electrician in the mines, the money, the lifestyle, and why I eventually left to build my own electrical business.
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9:17
[YouTube Ep] The Electricians Lead Handling/Convertion System! | 129
VIDEO:Episode 1 - Why is buisness Why Your Electrical Business Feels Harder Than It Should!Episode 2 - The Electricians Lead...
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10:45
WTF is GST for Electricians? | 128
If you’re starting your electrical business and holding off on GST because it feels like “big business stuff”, this one’s for you. I break down what GST actually is, how BAS works, and why waiting until $75K turnover is short-sighted. ...
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8:24
Dave Brearley - Zero to Electrical Business Owner in Melbourne | 127
I caught up with Simplified Sparky mentee Dave Brearley for a quick chat about starting his electrical business.🎥 Watch the full YouTube Video HERE__________
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47:06
1300 Vanity Is Costing You Work | 126
Most electricians don’t need to look national. They need to look trusted. A 1300 number or flashy branding can push away the small local jobs that keep your service work flowing. And those little jobs turn into switchboards, EV chargers and lon...
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7:16
[YouTube Ep] The Electricians Lead Attraction System! | 125
🎥 Watch the video version on YouTube HERE_
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8:02
Electricians Are Busy All Day, Only Billing Five Hours | 224
Most service electricians think they work eight hours a day. They don’t. By the time you factor in driving, quoting, suppliers, and inefficiencies, you’re lucky to bill five or six. If your hourly rate isn’t built around real billable hours, yo...
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7:30
A bad customer experience | 223
As an electrician our bodies break down, get stiff. We need to stretch. I attempted to but it has too much friction.
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7:25
Do capability statements work for electricians? | 122
Capability statements get thrown around like they’re mandatory, but no one ever asks who they’re actually for. This episode is about context, not tactics. Different sparky games, different rules. If you’re an el...
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8:15
Electrical Business... Boring, Predictable, and Paid | 121
My electrical business is boring. Same residential service work, same quoting systems, same client typw, week in, week out. And that’s exactly why it’s profitable. This episode came from watching Mr. G’s burg. Repetition makes electrical work e...
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9:47
[YouTube Ep] Why Your Electrical Business Feels Harder Than It Should! | 120
Electricians - Watch the YouTube video HERE__
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11:06
Premature Discounting Is Burning Your Profit | 119
The only person who feels good about an unnecessary discount for your sparky work is the client. I walk through two real examples:A power pole install and a client’s “30 under 30” discount! This episode is about confidence i...
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10:37
Staying in your electrical lane | 117
Took on a smart lighting job I wasn’t ready for. Everything went sideways. This episode’s for sparkies jumping into solar, Level 2, or builder work before they’ve nailed their quoting, pricing, and systems. If your business isn’t running smooth...
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14:17
People will make or break your business! | 116
Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business, mood, and drive comes down to who’s around you. Clients. Mates. Staff. One ba...
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12:04
How you make $2834 before breakfast | Systems | 115
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems.
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11:34
The poverty mindset keeping sparkies broke | 114
Cancelled jobs, and why work “comes and goes.”I break down what’s actually happening behind the scenes, and why this thinking keeps trades stuck in feast-or-famine cycles.If your workload feels unpredictable, this episode will mak...
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11:44
Kev the sparky has closed down! | 113
Why Kevin the Electrician has closed his electrical business...
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6:01
Charging $200+ per hour as an electrician | 112
Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, yo...
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14:27
Staff loosing you work? What to do about it | 111
Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet ‘cause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless abo...
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8:46