Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
145 episodes
Your staff said WHAT to your client! | 145
What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he shouldn't.
Your Location Is Costing You Electrical Work? 144
Electricians leaving a gaping hole in their electrical business, letting leads slip through.
[YouTube Ep] The Best Electricians Don't Get The Work? | 143
Just because your a great sparky won't get you the work you deserve!
It's Not Always The Electricians Fault - Sh!t Clients | 142
Had a lead cancel the electrical job while I was literally parked across from her house. Spent ten seconds blaming myself before I realised what was actually going on. It's not always the electrician!
An EV charger quote that made 'Cents'! 141
Two things hit me last week. A $14,600 BAS bill landed in my lap. And I got beaten on an EV charger quote by someone doing it for $1,500.One of those things I planned for. The other one I did the maths out loud on the mic and realised th...
[YouTube Ep] Why Your Getting Cheap, Tight, Frugal Leads | 140
If your quotes keep getting knocked back and your clients are tight as, there's one person to blame, and it's not them! I break down why lead generation websites are attracting the worst clients to your business, why showing up unbranded is kil...
Bite the hand that feeds you... | 139
I broke down why the "steady work" from builders, commercial companies, and lead gen sites might be the most expensive decision you're making. How $120 an hour that ended up costing me money, and why the fear of walking away is the exact thing ...
[YouTube Ep] McDonald's Pays Better Than Your Electrical Business | 138
I was paying myself $800 a week and calling it profit. When I actually did the math on what I was earning per hour, it was embarrassing. If you think your electrical business is profitable, this episode might change your mind.📺 Youtube V...
Your Competition Is Your Greatest Asset | 137
I was two minutes away from flicking the main switch on a switchboard full of CBUS I didn't understand. One call to another sparky stopped me making a very expensive mistake. Your competition isn't your enemy... they're your biggest untapped re...
[YouTube Ep] Get 35 Google Reviews in 1 Week? | 136
One of the electricians inside The Mentorship gained 35 Google Reviews in one week. Insane.
The colur RED - Stopping lead flow? | 135
Red is silently killing your electrical business marketing and most electricians don't even know it.In this episode I break down the psychology behind color choices, why red is working against you, and what to change to start converting ...
If you don’t have the keys, it’s not your electrical business | 134
I’ve seen a few electricians lately locked out of their own business. Emails down, websites untouchable, Google profiles gone. And every time, it comes back to the same thing: they handed over access too early and never took it back...
[YouTube Ep] The Glue That Holds Your Electrical Business Together | 133
Show Notes (tighter):Most electricians think marketing is ads or social media. It’s not. The real engine of your electrical business is your job management software. The system that captures leads, sends proper quotes, gets you pa...
Your clients are moving home. Did you stay top of mind? | 132
Two clients moved house and called me back in immediately. Easy electrical work waiting there. Most electricians ignore their past clients and chase new leads instead. That’s a mistake.
[Youtube Ep] The Electricians Client Retention System | 131
Most electricians treat clients like a vending machine... job done, invoice paid, move on. In this episode, I break down why the after phase of the customer journey is where the real money and reputation are built. We cover d...
Fly In Fly Out Or Build Your Own Electrical Business? | 130
In this episode I talk about my time working as an electrician in the mines, the money, the lifestyle, and why I eventually left to build my own electrical business.
[YouTube Ep] The Electricians Lead Handling/Convertion System! | 129
VIDEO:Episode 1 - Why is buisness Why Your Electrical Business Feels Harder Than It Should!Episode 2 - The Electricians Lead...
WTF is GST for Electricians? | 128
If you’re starting your electrical business and holding off on GST because it feels like “big business stuff”, this one’s for you. I break down what GST actually is, how BAS works, and why waiting until $75K turnover is short-sighted. ...
Dave Brearley - Zero to Electrical Business Owner in Melbourne | 127
I caught up with Simplified Sparky mentee Dave Brearley for a quick chat about starting his electrical business.🎥 Watch the full YouTube Video HERE__________
1300 Vanity Is Costing You Work | 126
Most electricians don’t need to look national. They need to look trusted. A 1300 number or flashy branding can push away the small local jobs that keep your service work flowing. And those little jobs turn into switchboards, EV chargers and lon...
[YouTube Ep] The Electricians Lead Attraction System! | 125
🎥 Watch the video version on YouTube HERE_
Electricians Are Busy All Day, Only Billing Five Hours | 224
Most service electricians think they work eight hours a day. They don’t. By the time you factor in driving, quoting, suppliers, and inefficiencies, you’re lucky to bill five or six. If your hourly rate isn’t built around real billable hours, yo...
A bad customer experience | 223
As an electrician our bodies break down, get stiff. We need to stretch. I attempted to but it has too much friction.
Do capability statements work for electricians? | 122
Capability statements get thrown around like they’re mandatory, but no one ever asks who they’re actually for. This episode is about context, not tactics. Different sparky games, different rules. If you’re an el...
Electrical Business... Boring, Predictable, and Paid | 121
My electrical business is boring. Same residential service work, same quoting systems, same client typw, week in, week out. And that’s exactly why it’s profitable. This episode came from watching Mr. G’s burg. Repetition makes electrical work e...