Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
110 episodes
The Mentorship - Behind the sceens... | 109
Are you going to be in the same place this time next year or have a thriving electrical business?Join the waitlist 👉🏼 Link HERE
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14:53
End of year stress relief | 108
December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects,...
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11:43
BONUS: WARNING American Express Users = December 15th!!! | 107
New Points:https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/
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4:20
Kids Don’t Buy, But They Make You Pay | 106
Bunnings. Bluey. Merch everywhere. This one’s about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It’s not just marketing, it’s positioning. So if your marketing you electrical busine...
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5:04
You’re Not “Marketing”… You’re Donating Money | 105
I’ve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, ...
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10:55
Avoid your electrical business getting sued! | 104
In this episode I dive into something most sparkies ignore until it bites them halfway through their business — trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your comp...
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8:07
Bonus: Unlocking electrical business potential | 103
Feature Episode: Inside Strip Back PodcastIn this special feature, I join Steven and Keith from The Inside Strip Back Podcast —...
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57:16
Running on empty | 102
Sometimes it’s not bad luck. It’s just you running on empty. Here’s why blaming the world gets you nowhere in business or life.
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7:41
The drink driver client | 101
Some clients your sparky business attract are like drink drivers — they’ve done it wrong for years and think it’s fine. Here’s how to spot them, stop attracting them, and fix your messaging before they waste your time.
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9:32
Incorrect cross promotion | 100
Electricians! Tagging other sparkies and brands won’t win you clients — it’ll lose them. Be selfish. Protect your brand. Promote you.
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11:01
Your life and business are a SYSTEM | 99
Stop winging it. Every part of your electrical business needs a system — from quoting to collecting payments. Keep it simple, stay consistent, and watch your profit grow.
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7:44
Adapt or Die: How AI Is Changing the Way Customers Find You | 98
Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT.
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7:01
Why you attract the wrong clients II | 97
Electricians! This is a follow on from part one... I got offered a “dream job” from a house flipper — until their coach told me what I should charge. Months later, the place fell apart.This one’s about spotting red flags earl...
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10:35
Why you attract the wrong clients | 96
Electricians are you attracting tight ass clients? Learn to spot them, avoid them, and build a business around people who actually value your work.
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6:59
Nobody Trusts a W**ker: Cut the Jargon | 95
Weasel words kill trust and loose jobs.In this episode, I call out the corporate jargon and clichés that make electricians sound like wankers instead of humans. Cut the fluff, talk normal, and you’ll win more work — simple as that.
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5:26
Loose lips sink electrical ships... | 94
Ever talked yourself out of soem electrical work by giving clients way too much detail? I share why oversharing kills sales — from flights with Malaysia Airlines to lifting roof sheets on an oven install. The key? Stop s...
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11:44
Scam Directories: Don’t Waste Your Cash | 93
Got another “exclusive directory” email? Don’t take the bait. In this episode, I share the scam, the red flags, and how I got stung myself years ago. If your business is listed on page six of Google, you’re not getting leads — you’r...
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5:36
When is the right time to start your electrical business? | 92
Starting your own electrical business is never about the “perfect time” — because it doesn’t exist. In this episode, I break down why overthinking kills momentum, what the midwit theory teaches us, and how to actually prepare so you...
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12:12
When is a lead actually dead? | 91
Clients don’t run on your timeline. Just because someone ghosts you for weeks or even months doesn’t mean the lead’s dead. In this episode, I share a story that proves why follow-up systems matter — and why “no” is the only real end...
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7:04
It doesn't take much to be a stand out electrician | 90
I share three stories highlighting the power of responsiveness, quality service, and reliability. Learn how small jobs can lead to bigger opportunities and how cheap shortcuts hurt your reputation.
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8:36
I quoted against 68 other electricians | 89
I got an email this week that looked like a golden ticket... but I’ve seen this game before. What feels like opportunity is often just builders fishing for numbers, burning sparkies’ time and money. This episode is a reality check on where your...
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11:11
Burst the BUSY electrical illusion | 88
Being flat out doesn’t always mean making bank. Too many sparkies hire staff without systems, scale chaos, and end up with more stress + less profit.In this week’s pod I spaek the “busy bubble” — why being busy is NOT the same as being s...
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16:23
Bonus: Fly Business Class to Europe for $600 | 87
Bonus episode helping you point hack your business to complement your Lifestyle. American Express - Platinum Referral ...
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13:53
Where focus goes, energy flows | 86
The biggest trap electricians fall into: wasting time on logos, slogans, and button colours instead of what actually makes money. If you’re stuck in distractions, this episode will snap you back on track.Get on the list...
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8:40
Missed Calls, Lost Jobs – How a VA Solved It All | 85
I’ve run my electrical business stress-free while travelling - thanks to virtual assistants. In this episode, I share exactly how I use VAs for phones, admin, and lead management, plus my simple system for training them. You’ll also hear my “Th...
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12:28