Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
76 episodes
Are your eggs in one basket? | 75
Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a shor...
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9:04
Cheap refer cheap! | 74
This week, I’m unpacking why starting out with mates’ rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client base, this one’s all about charging properly from day one and avoiding the trap of work...
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8:09
Google Business Profile Suspention Part II | 73
One month deep into a Google suspension—and it's been a ride. In this episode, I break down what’s happening behind the scenes and why your business listing is worth more than you think.
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11:58
The Simplified Sparky Marketing Mentorship | 72
The time has come. Many have asked. It's here.1. Click This IG Link - https://www.instagram.com/_alan.collins/2. Send me a DM with the word 'Winner'
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10:28
AI is too undercooked to trust for Electricians | 71
In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering, I share what’s working, what’s not, and how to use AI without getting burned.
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10:23
Smoking Hope! | 70
Sparkies - Sick of being sold the dream? 1 Million in profit and 10 staff in one year 🤥.
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6:56
You’re not a charity - charge for warranty callbacks! | 69
Sick of eating costs for every warranty job for your electrical work? In this episode, I talk when to charge and when to wear it - and how to make warranty work profitable. Whether you're a sparkie or any hands-on tradie, this...
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7:05
I LOST 539 Google reviews for my electrical business overnight! | 68
Too many of you are building your electrical business on rented land — and Google just reminded me the hard way.
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11:08
How a Greedy Mistake Cost Me an Electrical Goldmine | 67
How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates. Learn why short-term thinking kills long-term success and how protecting relationships is the s...
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8:13
Discounts and D-Grade Clients. | 66
Cutting your Electrical quote by 20% might feel like a small move—but you’re actually slashing your profit in half. In this one, I break down the real cost of discounts and share how to price jobs without shafting yourself. If you’re dropping y...
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7:29
Are You Marketing for Electricians or Leads? | 65
Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you’re doing it wrong. This one’s about shifting your mindset and making content that act...
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8:19
Plain Flyers? | 64
Sparkies! Flyers aren’t dead - just redesigned. In this episode, I break down a trend I’ve seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It’s simple, clever, and it’s working. Might be time to ditch the gl...
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5:59
Frictionless Payments - Pass Card Fees! | 63
Electricians get paid quicker, and pass the card fees. Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options.
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7:09
The three types of websites you need to know | 62
Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for t...
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5:49
We reflect our teachers | 61
Most sparkies speak to clients like they’re other tradies—and it’s costing them work. In this episode, I unpack how the school system messed with us, and how that same mindset is hurting your marketing. Learn how to dumb down your quotes (in a ...
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5:26
Chasing Shiney Objects! | 60
Electricians! Stop chasing shiny objects! Whether it’s the latest software or some flashy AI gimmick, it’s easy to get caught up thinking it’s the magic fix for your business problems. The truth? It’s all bullshit. In this episode, ...
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5:24
Should you Quote before you start? | 59
Electricians!Love a good backlash? Instagram Post - https://www.instagram.com/p/DHK-PsuSsuk/
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6:02
Website Speed is Killing Your Leads... | 58
Electricians!Your website speed is costing you leads. If it takes more than three seconds to load, people won’t wait—they’ll go elsewhere. In this episode, I break down why a slow website = lost business and how to <...
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3:55
The way you make me feel... | 57
Electricians.A simple text made me want to drop $400 for a dinner...why? Words sell. In this episode, I break down how the right wording can make or break a sale and how you can use this in your electrical business to mske more $ ...
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4:26
The Silver Bullet Leads MYTH! | 56
Electricians... Still looking for a quick fix to get leads? Hate to break it to you—there is no silver bullet. Leads don’t magically appear overnight. You need the right systems in place. In this episode, I break down ex...
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5:09
Make Money Psychology | 55
Electricians... Struggling to pay your tax bill? Feel like you’re working hard but not actually making money? You’re probably not charging enough—and this episode will shift your mindset on why you need to be making more. I break ...
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9:42
Billy Ocean's Media Placement | 54
Are you marketing to the right people or just other sparkies? Billy Ocean’s team nailed their media placement—are you? Too many electricians waste time flexing online instead of targeting paying clients. Tune in to learn how to ditch the noi...
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4:57
Sexy Sparky 69 vs Email | 53
Electricians! Still using a Gmail address for your business? It might be costing you more than you think. In this episode, I break down why a professional email isn’t just a small detail—it’s a trust signal that can impact whether...
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4:33