Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
125 episodes
[YouTube Ep] The Electricians Lead Attraction System! | 125
đĽ Watch the video version on YouTube HERE_
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8:02
Electricians Are Busy All Day, Only Billing Five Hours | 224
Most service electricians think they work eight hours a day. They donât. By the time you factor in driving, quoting, suppliers, and inefficiencies, youâre lucky to bill five or six. If your hourly rate isnât built around real billable hours, yo...
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7:30
A bad customer experience | 223
As an electrician our bodies break down, get stiff. We need to stretch. I attempted to but it has too much friction.
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7:25
Do capability statements work for electricians? | 122
Capability statements get thrown around like theyâre mandatory, but no one ever asks who theyâre actually for. This episode is about context, not tactics. Different sparky games, different rules. If youâre an el...
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8:15
Electrical Business... Boring, Predictable, and Paid | 121
My electrical business is boring. Same residential service work, same quoting systems, same client typw, week in, week out. And thatâs exactly why itâs profitable. This episode came from watching Mr. Gâs burg. Repetition makes electrical work e...
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9:47
[YouTube Ep] Why Your Electrical Business Feels Harder Than It Should! | 120
Electricians - Watch the YouTube video HERE__
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11:06
Premature Discounting Is Burning Your Profit | 119
The only person who feels good about an unnecessary discount for your sparky work is the client. I walk through two real examples:A power pole install and a clientâs â30 under 30â discount! This episode is about confidence i...
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10:37
Staying in your electrical lane | 117
Took on a smart lighting job I wasnât ready for. Everything went sideways. This episodeâs for sparkies jumping into solar, Level 2, or builder work before theyâve nailed their quoting, pricing, and systems. If your business isnât running smooth...
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14:17
People will make or break your business! | 116
Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business, mood, and drive comes down to whoâs around you. Clients. Mates. Staff. One ba...
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12:04
How you make $2834 before breakfast | Systems | 115
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems.
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11:34
The poverty mindset keeping sparkies broke | 114
Cancelled jobs, and why work âcomes and goes.âI break down whatâs actually happening behind the scenes, and why this thinking keeps trades stuck in feast-or-famine cycles.If your workload feels unpredictable, this episode will mak...
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11:44
Kev the sparky has closed down! | 113
Why Kevin the Electrician has closed his electrical business...
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6:01
Charging $200+ per hour as an electrician | 112
Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, yo...
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14:27
Staff loosing you work? What to do about it | 111
Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet âcause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless abo...
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8:46
Why Ai can make you look lazy! | 110
AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how itâ...
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6:54
The Mentorship - Behind the sceens... | 109
Are you going to be in the same place this time next year or have a thriving electrical business?Join the waitlist đđź Link HERE
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14:53
End of year stress relief | 108
December turns every electricianâs phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects,...
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11:43
BONUS: WARNING American Express Users = December 15th!!! | 107
New Points:https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/
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4:20
Kids Donât Buy, But They Make You Pay | 106
Bunnings. Bluey. Merch everywhere. This oneâs about how cartoons are billion-dollar sales machines â and what sparkies can learn from it. Itâs not just marketing, itâs positioning. So if your marketing you electrical busine...
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5:04
Youâre Not âMarketingâ⌠Youâre Donating Money | 105
Iâve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, ...
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10:55
Avoid your electrical business getting sued! | 104
In this episode I dive into something most sparkies ignore until it bites them halfway through their business â trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your comp...
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8:07
Bonus: Unlocking electrical business potential | 103
Feature Episode: Inside Strip Back PodcastIn this special feature, I join Steven and Keith from The Inside Strip Back Podcast â...
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57:42
Running on empty | 102
Sometimes itâs not bad luck. Itâs just you running on empty. Hereâs why blaming the world gets you nowhere in business or life.
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7:41