Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
119 episodes
Premature Discounting Is Burning Your Profit | 119
The only person who feels good about an unnecessary discount for your sparky work is the client. I walk through two real examples:A power pole install and a client’s “30 under 30” discount! This episode is about confidence i...
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10:10
Staying in your electrical lane | 117
Took on a smart lighting job I wasn’t ready for. Everything went sideways. This episode’s for sparkies jumping into solar, Level 2, or builder work before they’ve nailed their quoting, pricing, and systems. If your business isn’t running smooth...
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13:50
People will make or break your business! | 116
Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business, mood, and drive comes down to who’s around you. Clients. Mates. Staff. One ba...
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11:37
How you make $2834 before breakfast | Systems | 115
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems.
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11:08
The poverty mindset keeping sparkies broke | 114
Cancelled jobs, and why work “comes and goes.”I break down what’s actually happening behind the scenes, and why this thinking keeps trades stuck in feast-or-famine cycles.If your workload feels unpredictable, this episode will mak...
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11:18
Kev the sparky has closed down! | 113
Why Kevin the Electrician has closed his electrical business...
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5:35
Charging $200+ per hour as an electrician | 112
Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, yo...
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14:00
Staff loosing you work? What to do about it | 111
Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet ‘cause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless abo...
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8:45
Why Ai can make you look lazy! | 110
AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how it’...
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6:54
The Mentorship - Behind the sceens... | 109
Are you going to be in the same place this time next year or have a thriving electrical business?Join the waitlist 👉🏼 Link HERE
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14:53
End of year stress relief | 108
December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects,...
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11:43
BONUS: WARNING American Express Users = December 15th!!! | 107
New Points:https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/
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4:20
Kids Don’t Buy, But They Make You Pay | 106
Bunnings. Bluey. Merch everywhere. This one’s about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It’s not just marketing, it’s positioning. So if your marketing you electrical busine...
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5:04
You’re Not “Marketing”… You’re Donating Money | 105
I’ve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, ...
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10:55
Avoid your electrical business getting sued! | 104
In this episode I dive into something most sparkies ignore until it bites them halfway through their business — trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your comp...
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8:07
Bonus: Unlocking electrical business potential | 103
Feature Episode: Inside Strip Back PodcastIn this special feature, I join Steven and Keith from The Inside Strip Back Podcast —...
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57:41
Running on empty | 102
Sometimes it’s not bad luck. It’s just you running on empty. Here’s why blaming the world gets you nowhere in business or life.
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7:41
The drink driver client | 101
Some clients your sparky business attract are like drink drivers — they’ve done it wrong for years and think it’s fine. Here’s how to spot them, stop attracting them, and fix your messaging before they waste your time.
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9:32
Incorrect cross promotion | 100
Electricians! Tagging other sparkies and brands won’t win you clients — it’ll lose them. Be selfish. Protect your brand. Promote you.
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11:01
Your life and business are a SYSTEM | 99
Stop winging it. Every part of your electrical business needs a system — from quoting to collecting payments. Keep it simple, stay consistent, and watch your profit grow.
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7:44
Adapt or Die: How AI Is Changing the Way Customers Find You | 98
Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT.
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7:01
Why you attract the wrong clients II | 97
Electricians! This is a follow on from part one... I got offered a “dream job” from a house flipper — until their coach told me what I should charge. Months later, the place fell apart.This one’s about spotting red flags earl...
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10:35
Why you attract the wrong clients | 96
Electricians are you attracting tight ass clients? Learn to spot them, avoid them, and build a business around people who actually value your work.
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6:59