Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
156 episodes
The Problem With Electricians + Vibe Code Bros... | 156
Making software for an electrical business is easy... if you know what your doing. 🧮 Get the Simplified Hourly Rate Calculator - HERE
I Purchased ANOTHER Sparky Business & I Got Jeff! | 155
If you're thinking about purchasing an electrical business, this is probably worth a listen...Someone offers you their electrical business. Solid reputation, 30 years in the game, fifty grand profit on paper. Sounds like a no brainer, un...
Licensed Electrician, Insured, On Time... And Completely Forgettable | 154
I draw a straight line between selling a used car and marketing your electrical business, because they are basically the same game. Most electricians list the obvious, licensed, insured, turns up on time, and blend straight into a sea of noise....
Why Quote Electrical Jobs Twice? | 153
Most electricians quote a job once and never look back. That's how you bleed money for years without ever knowing it. In this episode I break down why I quote certain jobs twice, the $12,000 job that taught me the hard way, and how to stop your...
Simplified Sparky Member | Austin from Westgrid Electrical | 152
In this episode I sit down with Austin from West Grid Electrical in Perth, who went from full time employment to a branded, professional electrical business that's actually making money, and he did it in a few months, not a few years.
The S**T i've got no electrical work panic! | 151
You've got no electrical work on, what could prevent this?
Floor-Number Profit Model for Electricians | 150
Electricians are obsessing over hourly rates and material markups. I scrapped all of that. I run my entire business off one number, and every single day I know at a glance whether I'm in the green or the red. In this episode I break down exactl...
Electrician Opportunity, and Persistence for Work | 149
Do they really alredy have an electrician?
[YouTube] Electricians in the Age of AI Turmoil | 148
Ai can be overwheling! Don't get caught by the unnecessary shiny objects... Claude is king.
The Wrong Pathway With Your Electrical Customers | 147
Ever quoted an electrical job and never heard back?Most electricians are getting wrong without even knowing it, and it's costing you jobs you'll never see on a report. It's not your pricing. It's not your follow up. It's something quiete...
Simplified Sparky Member - Ryan from Axon Electrical
I sit down with Ryan from Axon Electrical and have a chat about his journey as an electrician and his experience with Simplified Sparky. 📺 - Watch on YouTube
Your staff said WHAT to your client! | 145
What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he shouldn't.
Your Location Is Costing You Electrical Work? 144
Electricians leaving a gaping hole in their electrical business, letting leads slip through.
[YouTube Ep] The Best Electricians Don't Get The Work? | 143
Just because your a great sparky won't get you the work you deserve!
It's Not Always The Electricians Fault - Sh!t Clients | 142
Had a lead cancel the electrical job while I was literally parked across from her house. Spent ten seconds blaming myself before I realised what was actually going on. It's not always the electrician!
An EV charger quote that made 'Cents'! 141
Two things hit me last week. A $14,600 BAS bill landed in my lap. And I got beaten on an EV charger quote by someone doing it for $1,500.One of those things I planned for. The other one I did the maths out loud on the mic and realised th...
[YouTube Ep] Why Your Getting Cheap, Tight, Frugal Leads | 140
If your quotes keep getting knocked back and your clients are tight as, there's one person to blame, and it's not them! I break down why lead generation websites are attracting the worst clients to your business, why showing up unbranded is kil...
Bite the hand that feeds you... | 139
I broke down why the "steady work" from builders, commercial companies, and lead gen sites might be the most expensive decision you're making. How $120 an hour that ended up costing me money, and why the fear of walking away is the exact thing ...
[YouTube Ep] McDonald's Pays Better Than Your Electrical Business | 138
I was paying myself $800 a week and calling it profit. When I actually did the math on what I was earning per hour, it was embarrassing. If you think your electrical business is profitable, this episode might change your mind.📺 Youtube V...
Your Competition Is Your Greatest Asset | 137
I was two minutes away from flicking the main switch on a switchboard full of CBUS I didn't understand. One call to another sparky stopped me making a very expensive mistake. Your competition isn't your enemy... they're your biggest untapped re...
[YouTube Ep] Get 35 Google Reviews in 1 Week? | 136
One of the electricians inside The Mentorship gained 35 Google Reviews in one week. Insane.
The colur RED - Stopping lead flow? | 135
Red is silently killing your electrical business marketing and most electricians don't even know it.In this episode I break down the psychology behind color choices, why red is working against you, and what to change to start converting ...
If you don’t have the keys, it’s not your electrical business | 134
I’ve seen a few electricians lately locked out of their own business. Emails down, websites untouchable, Google profiles gone. And every time, it comes back to the same thing: they handed over access too early and never took it back...
[YouTube Ep] The Glue That Holds Your Electrical Business Together | 133
Show Notes (tighter):Most electricians think marketing is ads or social media. It’s not. The real engine of your electrical business is your job management software. The system that captures leads, sends proper quotes, gets you pa...