Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Simplified Sparky Marketing
The way you make me feel... | 57
Electricians.
A simple text made me want to drop $400 for a dinner...why? Words sell. In this episode, I break down how the right wording can make or break a sale and how you can use this in your electrical business to mske more $ without being pushy.
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It's the way you make me feel. That’s what Michael Jackson said in 1987. What a song.
Welcome to Simplified Sparky Marketing.
I received an interesting text message this week from Six Head, a high-end steakhouse on Sydney Harbour. If you’ve ever been there, you know it’s top of the range, absolutely spectacular food. I’ve been a few times, but last time, I was the one who made the booking. Because of that, they had my number on file.
This week, I got a message that said:
"Alan, you're invited to an unforgettable chef-hosted dinner with Six Head and Myra Station. Enjoy six unique MB9+ Wagyu cuts paired with iconic Australian wines. Limited seats available. Secure your ticket now."
They hit me with a lot of emotions in that message. First off, they used my first name, which instantly caught my attention. Then, "You're invited to an unforgettable chef-hosted dinner." That one line made me feel important. I actually thought, Holy f**, I’m invited.* It sounded exclusive, like I’d been specially selected.
For a second, I even thought—maybe it’s free? Of course, no f***ing way was it free. I clicked the link, and it was $400 a seat.
Now, let’s be real—every single person who has ever booked at Six Head probably got that text message. But it didn’t feel that way. Because of the way they worded it, they made it personal, exclusive, and desirable. If they had just sent a message saying, "Hey, we have a special four-course Wagyu dinner, tickets are $400—want to come?" I wouldn’t have given it a second thought.
But instead, they made it feel special—like it was for me, personally. And that’s why words sell. It’s not about just listing facts. It’s about poking emotions and telling a story.
This is something I always talk about when it comes to marketing. Words matter. Let’s apply this to an electrical job.
Imagine you’re installing a ceiling fan in a bedroom for a client who’s expecting a baby. The room is freshly painted, everything’s set up, and while you’re working, you notice a mess of cables in the corner—extension leads, chargers, all tangled together. It’s a hazard.
Now, you could pitch a quad PowerPoint with USB outlets in two different ways.
Scenario A: You finish installing the fan, then bring the client over and say:
"Hey, just letting you know, I noticed that corner is a bit of a hazard with all those extension leads. Since your baby is on the way, we could swap that out for a quad PowerPoint with four USB ports and four outlets, so everything’s neat and safe. I think there’s one more left in the truck—would you like me to check?"
Scenario B: You finish the job, go up to the client, and say:
"Hey, just wondering if you’re interested in a quad PowerPoint? We’ve got them on special at the moment. I’ve got heaps in the truck."
See the difference?
Scenario A paints a picture. It creates urgency—they think they might miss out because there’s only one left. It shows the benefit—removing clutter and making the room safer for their baby.
Scenario B just sounds like a random upsell. There’s no emotional connection, no story, and no reason to act now.
When you paint a picture and use the right words, you increase your chances of making a sale—ethically, of course. It’s not about tricking people, it’s about highlighting a real benefit in a way that makes them see why they need it.
So how are you or your team speaking to clients? Are you just offering a product, or are you telling a story and poking emotions? Even in emails and text messages—are you making the customer feel like just another number or like they’re getting something valuable and exclusive?
If you’re a sparky and you want to know more about attracting, converting, and retaining leads, there’s a link below. Also, if you’re enjoying the podcast, leave a review, give it five stars, and share it with another sparky. My Instagram handle is in the show notes—send me a message, I’d love to hear from you.
