
Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Simplified Sparky Marketing
AI is too undercooked to trust for Electricians | 71
In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering, I share what’s working, what’s not, and how to use AI without getting burned.
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Flip the steak on the grill—I want that tomahawk medium, but it’s still rare. It’s undercooked. Welcome to Simplified Sparky Marketing.
You might’ve seen it on Instagram. I shared a little clip from the Joe Rogan podcast, and I’ll drop it in after this. Basically, AI—as I keep saying—is undercooked. It does this thing called "hallucinating," which you need to be very mindful of. I know sparkies are using ChatGPT to check rules and stuff like that.
I actually used it for a six-mil volt drop calculation. I fed it the question using a PDF of the rules. It spat out the answer—very confidently—but it was wrong. I even asked, “Are you sure?” and it came back saying, “Oh yeah, that wasn’t the right answer. This is the correct one.” And I thought, “Holy fuck.” How many people are actually fact-checking this stuff? That’s where hallucination becomes dangerous.
AI is here to stay. It’s the biggest wave since the internet or crypto—it’s phenomenal. And before I dive into the negatives, I’ll give it credit: I use AI a lot. It’s basically my little assistant. But I drive it—I don’t let it run amok.
Here’s the issue: Some softwares are digging their heels deep into your business. One example is ServiceM8, which I love. You can write out your email and get it cleaned up. It can quote a job based on prompts. That’s smart use—AI as a support tool.
But there are other softwares out there that plug into everything—your CRM, ServiceM8, your emails—and it’s all based on “if this, then that.” Sounds good until it starts glitching. One sparky I spoke to said he’d never recommend this software—it’s buggy, expensive, and poorly supported. And once it's in deep, how do you unplug from that mess?
That’s the worry: Once it’s hooked into everything, how easy is it to undo?
Now, phone answering bots. My feed is full of them. They sound robotic—like Siri. It might work after hours, sure. But it shouldn't replace a real admin team. You need someone steering the ship.
Here’s my prediction: Soon, it’ll be a legal requirement for AI bots to disclose themselves at the start of a call—“This call is being handled by AI.” And when that happens, there’ll be a wave of people hanging up instantly.
I’m not saying don’t use AI. Use it—but be smart. After-hours calls? Sure. But don’t fire your admin team and expect an AI bot to handle everything.
One of my mentors says it best: AI won’t take over jobs. People who use AI will take over. You’ve got to be the driver.
Let’s talk Zapier. It’s a brilliant tool—“if this, then that.” You don’t need full-blown AI to automate your business. Zapier handles client inquiries, follow-ups, confirmations, you name it. And it’s cost-effective.
Just like you wouldn’t wire a GPO with pliers instead of a screwdriver, don’t jam everything into one AI-powered software. Use the right tool for the job. Job management, bookkeeping, marketing—they each deserve their own system. Connect them with Zapier. Don’t get caught chasing the shiny all-in-one with no way out.
Right now, AI is glitchy. Like ServiceM8’s updates—they're awesome but sometimes take a year to iron out. Same story here.
Before you buy into the hype, research. Don’t let your business get tied up in something you can’t control. Don’t be the one waking up to find Mrs. Jones got an email at 4:02 a.m. addressed to “Mr. Jenkins.”
By the way, I just dropped a YouTube video explaining the whole Simplified Sparky Mentorship. Link’s in the show notes. Have a look. If it feels right, let’s chat.
Catch you next week.