Are your eggs in one basket? | 75

Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a short span. If you’re putting all your faith in just one builder or source, you need to hear this.

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Transcript

Pass me a baker's dozen of them, and I’ll put them in a basket over there. Why the fuck didn’t you just say 13? Welcome to Simplified Sparking Marketing.

Eggs in baskets—that’s what I want to talk about. And the dangerous act we do of putting all our eggs in one basket. I want to tell you a story about something that happened to me within the last year. It’s something I’ve observed—taking stuff for granted and watching it disappear.

If we rewind back a year or so ago, I was (and still am) listed with Tesla. The leads were off the charts—crazy volume. I was getting bombarded daily. If you’re new to business and don’t know how to get listed with Tesla, there’s a lot of luck involved. It took me two years, and even that had some luck. It’s not just a form—don't be fooled.

Anyway, fast forward, and what was 2–3 leads a day is now maybe three a month. I just booked one today for next week—super rare. I joke that I don’t know what to do with the 32-amp three-phase RCBOs in the van. If anyone wants some, hit me up—going cheap.

Tesla’s dropped off. Then a lighting store I was aligned with also dried up—probably due to the cost of living. People aren’t splashing out on lights unless they really need them.

Another one was a company that does gas-to-induction cooktop swaps. They found me (which is what I teach my members—marketing-based sales, where people come to you). It went well for a while, and I went above and beyond for every job. That’s set to kick off again soon, but it did peak and fade for a while.

Then we have my Google Business Profile (covered fully in next week’s podcast), which was taken down for about 4–5 weeks. It just came back live today, but it’s not fully visible yet. Still glitchy. They’re probably cross-checking everything.

Despite all this—Tesla leads gone, lighting store gone, GMB suspended—I checked my P&L last week, and I’ve made similar revenue this year as I did last year. And the only reason for that is seeds I planted years ago. Keeping on top of my website, SEO, and my existing clients. Because of those seeds, I’ve been able to keep picking fruit when I need to.

Here’s the lesson: I see guys with three builders, flat out, and they hire more staff. Then one builder slows down, and boom—you’ve lost 33% of your work. Then another drops off—66% gone. Panic kicks in. Prices get slashed. Morale tanks. It’s a slippery slope.

That’s why you need a marketing plan, and you need systems. Whether you’ve got 5 clients or 50,000—stay in front of them or be forgotten.

I got into an online stoush with a bloke named Howard. He reckons, “Just do a good job, and they’ll call you back.” That’s some small-town, outdated thinking. In a big city, all it takes is a 20-second Google and someone’s calling the next guy.

I don’t run ads. No Google. No Meta. All organic. I don’t need ads because the seeds are already planted. My business hums along, and that’s how I want it—because I’m planning to move on from it in the next 12 months.

I spoke to someone in the DMs this week who wanted to run ads. I checked his website—five or six holes in it. Don’t pour money into a leaky bucket. Plug your holes first. Marketing is about psychology. Speak to the client’s actual problems—not just copy what every other sparky does.

Don’t put all your eggs in one basket. Because if your golden goose stops laying, you need other systems to back you up. That’s what saved me—and it’s what I teach.

We’ll deep-dive the GMB saga next week—how I got it back, the dodgy bits, and the cost. Subscribe so you get the ping when it drops.

If you’re keen on the mentorship kicking off next month, the YouTube video explains everything. Links are below. I’ll catch you next week.