Where focus goes, energy flows | 86

The biggest trap electricians fall into: wasting time on logos, slogans, and button colours instead of what actually makes money. If you’re stuck in distractions, this episode will snap you back on track.

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Transcript

Ivan Cleary pulls the Panthers aside just before they run out for a Grand Final. He’s not feeling the pink jersey. He wants them to wear black. Welcome to Simplified Sparky Marketing.

We’re gonna cover a few things today — mainly the distractions you get in business and the unnecessary rabbit holes you go down, instead of focusing on making money.

So, my analogy is this: take any manager out there — insert your own sporting manager of the team you love, if you’re into sports. If not, this analogy might go over your head, but hopefully you’ll get it. Can you imagine if Ivan Cleary of the Penrith Panthers, right before the Grand Final, pulls the boys in and says: “Guys, I’m not really feeling this pink jersey. I think we should wear the black. What do you think?” And they all sit there, focusing on jerseys instead of the game.

Meanwhile, the other team — let’s just say it’s the Melbourne Storm — are 100% focused on winning. Winning the game is the analogy for making money. That’s where so many people drop the ball.

One of my members today had a fantastic question. A very valid one. He asked me about a slogan. And I told him the difference between messaging and a slogan. Messaging tells the client exactly what you do. A slogan is just a statement — and honestly, it’s a bit wanky.

I did some digging. STO Electricians in Sydney — probably the biggest electrical company in Sydney, been around since 1910. I jumped on their website just to see if they had a slogan. Guess what? They don’t. Because they don’t need one.

Slogans are just cheesy fluff. Even if you’ve got one for your business, go ask your missus or your partner what it is. They probably don’t know. It’s hard enough to get someone to remember your company name, let alone a slogan.

So here’s the deal — yes, you want a decent logo, a decent website. But don’t overthink it. Don’t waste weeks A/B testing button colours — blue vs green vs white. Focus on the pathway that gets you paid. That’s where people mess up. They get stuck in the weeds because it’s fun. Picking colours, designing a logo, mucking around with leaflets. That feels exciting.

But standing face to face with a client who tells you you’re too expensive? That’s the hard stuff people avoid. And that’s what actually moves the needle.

Here’s the truth — I fell into this trap too. I distracted myself with the “fun” stuff instead of doing the work that mattered. Even right now, I’ve leaned right down on what I consume. I used to listen to six or seven business podcasts a week. My head would explode with ideas. And guess what? I implemented none of it. Because the next day I was onto the next dopamine hit.

Some of you listening are doing the exact same thing. My advice? Cull the noise. Stop listening to stuff that doesn’t make you money. Listen only to things that give you actionable steps you can actually implement.

Here’s the reality — too much content is like too much food. You puke. And when you binge on business podcasts, your brain pukes. It gets sick. You can’t retain it.

Now, I just listen to one or two quality business podcasts, and a couple of mind-numbing ones that aren’t business at all. That way, I get real ideas I can use — not just noise.

Same with coaches. Don’t spread yourself thin across five different coaches. Work with one that helps with your exact problem, go all in, then move on when it runs its course. That’s how I treat Simplified Sparky — stepping stones. What’s next? What’s the right move? Not ten random voices pulling me ten different ways.

Here’s a tip I use myself: before I hit play on a podcast or YouTube video, I ask myself one question: Is this going to make me money, or cost me money?

If it’s going to make me money — I can implement it straight away. If it’s going to cost me money — meaning it’s a time-waster, or just more noise — I skip it. Simple as that.

So what really matters?

• Traffic: Are you getting eyeballs on your business? SEO, Google Business Profile, socials, networking.
• Conversions: Are the leads converting? If not, why not? Price, pitch, timing?
• Delivery: Did you show up on time? Did you wow the client?
• Retention: Are you getting reviews, referrals, repeat work?

That’s the stuff that makes money. That’s your roadmap.

At the end of the day, we’re in business to make money. If you’re not, go volunteer for a charity. But I know 99% of you listening are here to win.

And before I sign off — there’s something big and free coming. But here’s the catch: if you’re not on my email list, you’re gonna miss it. The email list guys get priority. They’re diehards, and I look after them. Link’s below.

Have a good week.