Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Simplified Sparky Marketing
Scam Directories: Don’t Waste Your Cash | 93
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Got another “exclusive directory” email? Don’t take the bait.
In this episode, I share the scam, the red flags, and how I got stung myself years ago. If your business is listed on page six of Google, you’re not getting leads — you’re getting robbed.
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You can find your listing on page six of Google, sir. Enjoy the leads. Welcome to Simplified Sparky Marketing.
So, again, another scammy email landed in my inbox today — and even better, one of my members on a live call got the exact same one. It’s one of those directory companies. This one was claiming “Top five rated electricians in Sydney.” Sounds prestigious when it hits your inbox. You think, “Oh cool, they’ve considered me.” But it’s not. It’s just a business running a directory and they want you to pay a monthly or annual fee to sit on their page.
Now here’s the problem: their site is buried. I’m talking page five or six of Google. And as the saying goes, the best place to hide a dead body is on page two of Google. Nobody goes there. So if you’re listed on page six, no one’s finding you. You’ve just paid money for a shiny listing that lives in the shadows.
They’re probably losing subscribers, so they’re out hunting fresh sparkies who’ll hand over cash thinking they’re getting something special. But it’s not leads — it’s a dead-end. And to make it worse, they’ve got a big banner on their site saying “Electricians in Sydney cost $90 to $150 an hour.” Straight away, you’ve got clients coming in with their guard up, thinking it’s all about hourly rates, not value.
If your ideal client is scrolling through shitty directories to find you, something’s wrong. Your client should be finding you on socials, on Google, or directly through your website where your marketing speaks to their actual problems. Not on a ghost-town listing with five random sparkies.
And here’s the kicker — you can check their claims. There are free tools out there that show you how much traffic a site gets. Punch their URL in and you’ll see they’re pulling 50–100 hits a month if they’re lucky. That’s nothing. And half of those hits are probably suckers like me clicking the link just to see what’s going on.
I know this because I fell for one of these scams back in 2017. Some mob rang me up saying it was a magazine that went into hospitals. Played the “good cause” card. I thought, “Yeah, fair enough, I’ll throw a thousand bucks at that.” They sent me a fancy mock-up ad, gave me a little link to view it. Looked slick — but it was bullshit. Every person got their own fake link with a different ad swapped in. I never got a single lead from it. Lesson learned.
So this is just a warning. If an email like this lands in your inbox, bin it. Don’t pay to sit on page six of Google. Put your money into places where real clients actually find you. That’s how you grow.
See you next week.
