Loose lips sink electrical ships... | 94

Ever talked yourself out of soem electrical work by giving clients way too much detail? 

I share why oversharing kills sales — from flights with Malaysia Airlines to lifting roof sheets on an oven install. 

The key? Stop selling the journey. Sell the destination.

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Transcript

Loose lips sink ships. Welcome to Simplified Sparky Marketing.

I’m finally back in the studio — thank fuck for that. Some of the last episodes were sketchy audio-wise, so apologies. But hey, 80% done is better than none. Too many people overthink and never get shit done. I made do with what I had to record, and that’s the lesson. Just get it out.

This week I want to talk about giving clients too much information. Oversharing. Talking yourself out of jobs. Because it happens — and I’ve been guilty of it myself.

Here’s where it came from.

First one — I was booking my flights back to Australia. My wife sent me a Cathay Pacific option. I booked Malaysia Airlines instead. Didn’t even think about it — just booked. She asks me later, “What airline did you book?” I say, “Malaysia.” And she goes, “Oh, why’d you do that? They’ve had planes go down.”

Thanks for that. Completely forgot about that until now. So instead of sitting on the plane watching a movie, I’m now spending 14 hours wondering if this is the one that goes down. That’s information I didn’t need. I was happy until she told me. Now it’s just rattling around in my head.

Second one — my van was dead after being parked up for six weeks. Battery drained. Neighbor had his ice cream truck blocking me in, so I grabbed his keys to move it. Went to start it, big puff of smoke came off the battery. Turns out the terminal was loose. I tightened it up, started it, no issue.

But imagine if I told him: “Hey mate, your van threw off smoke when I started it.” He’d lose his mind, thinking it’s gonna catch fire every time he turns the key. Why put that in his head? No need. Just move it and keep your mouth shut.

And this happens in electrical work too.

Example — I quoted a switchboard upgrade. I could’ve gone into every detail: relocating the board, futureproofing, three-phase, blah blah. Too much info and they’d go, “Ah, we’ll wait until we do the renovation in two years.” Which, let’s be honest, never happens. So I kept it simple: “This board needs RCDs, here’s the upgrade.” They agreed. Job won.

Another one — oven install. Needed to lift a couple of roof sheets to run cable. Client was paranoid about her roof. If I told her I was lifting sheets, she probably would’ve killed the job. So I kept it to myself, did the work, and put it back perfect. She never knew. And that’s the point.

Clients don’t want the journey, they want the destination. They don’t want to hear: “I’ll cut holes, chase walls, lift roofs.” They want to hear: “You’ll have a safe, working oven by tonight.”

Same way you don’t tell your mate all the painful steps of a 32-hour flight. You just say: “You’ll be on the beach in 30-degree heat with a beer in your hand.” That’s what sells.

And it’s not just technical. I know a bloke who told clients his apprentice had been in trouble at school and was a bit of a wild one. Why share that? Now the client’s wondering if they can trust your team in their house. Loose lips sink jobs.

So here’s the lesson: stop running your mouth. Keep it simple. Tell clients what they need to know. Sell the destination, not the journey.

All the links you need are in the description — including the free nine-day marketing email series. See you next week.