Adapt or Die: How AI Is Changing the Way Customers Find You | 98

Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT.

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Transcript

Clean before the cleaners come. Welcome to Simplified Sparky Marketing.

Is it just me, or does anybody else do that thing where you’re racing around the house before the cleaner arrives — tucking stuff away, sweeping floors, making everything look perfect? And then you stop and think, why the fuck am I cleaning for the cleaner?

Imagine if someone wired up before the electrician came. You rock up to the job and they’re like, “Yeah mate, we’ve already run all the cables for you, cut out the plaster where the PowerPoint’s going — you just need to fit it off.” That would be the dream client.

Anyway, yesterday I got a lead for my electrical business, and it honestly stopped me in my tracks. Not because it was a big job — it was actually just a TV wall mount install — but because of what I saw in the inquiry.

The message came through and it was blatant AI. Like, you could just tell — perfect structure, overly polite, weirdly descriptive — the kind of thing no normal human types. But what really caught my eye was the tracking link that came with it. I’ve got my system set up so when a lead comes through, it shows me what page they came from on the website.

And this one had something different — the link ended with a little tag that said “chatgpt search.” That’s when it hit me. This bloke didn’t Google me. He asked ChatGPT to find an electrician.

That’s the future. This is where search is heading — and it’s already started.

If you’re not familiar with ChatGPT, it’s basically your digital assistant that can do whatever you tell it. And if you’ve used the voice version, it’s freaky how good it is. So I’m guessing this guy said something like:
 “I need an electrician to mount my 65-inch TV with a soundbar and LED strip behind it,” and AI went, “Cool — here are your options.”

It searched the web, scraped the data, saw my website, liked what it found, and sent the lead through to me.

That right there is the next evolution of search. We started with word of mouth. Then came the Yellow Pages. Then Google. And now it’s AI. Adapt or die.

And before you panic — no, you can’t “SEO” your way into ChatGPT results the same way you do with Google. But here’s the secret: AI still has to get its info from somewhere. It scrapes content from the internet, from sites with authority, from businesses that are clear, well-written, and easy to understand.

So if your website is a ghost town with no fresh content, no clarity, and no personality — you’re invisible.

Just like Google, AI rewards user experience. It’s looking for businesses that solve problems clearly and quickly. If your site is stuffed with keywords and gibberish that no one reads, people leave fast — that’s bad user experience — and you get buried.

And here’s where it gets fun. I’ve been doing something for a while now — not gonna call myself a marketing genius, but I’ve figured out a trick that works with how AI picks up content. I’ve been using it with my members, and the results have been wild. Let’s just say, I didn’t just get lucky with that ChatGPT lead — I earned it.

I’m already late to the party, but at least I’ve got the invite.

If you stop and think about it, look how fast things have moved. AI’s only been properly mainstream for, what, two or three years? And people are already confusing what’s real and what’s not. My prediction is this: in five years’ time, most people won’t even type anymore. They’ll just speak into their phone, their watch, or whatever device is nearby, and ask for what they want.

“I need an electrician in [your suburb] who can install a switchboard.”

And you better hope you’re the one who gets found — because if you’re not, you’re out of the game.

So get ahead of it now. Do the right things with your marketing. Keep your website fresh. Make sure your content sounds human — like you’re talking to a mate, not a machine. Because the AIs are listening.

Have a play around with it yourself. Go into ChatGPT or any AI platform and say, “Find me an electrician in my area.” See who it shows you. That’s the future — and it’s already happening.

So, watch out for the robots.

Wherever you listen to the podcast, hit the stars, share it with someone who needs to hear this, and if you want more — including my free email marketing series — the link’s in the description.