Why Ai can make you look lazy! | 110

AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how it’s making some electricians look lazy without even realising it. More importantly, I explain why real personality, real language, and human connection are about to matter more than ever for electrical businesses.

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Transcript

AI once made you seem like a genius, but now it makes you seem like a lazy fucker. Welcome to Simplified Sparky Marketing.

In the last few weeks, I’ve received a number of AI-generated leads coming into the business. The leads were genuine, but they were sent off by what I would deem lazy people outsourcing their brain.

The first one was for a TV wall mount, and it was blatantly obvious it was fully AI’d. The full description was almost identical to the one I’m about to read. And just this week, I had another one come in for a simple exhaust-fan install. The inquiry came in and it read as follows:

“I am requesting a quote to replace the broken bathroom exhaust fan in my apartment. Checks required during installation:”

• Ducting reconnected securely with no leaks into the ceiling space
 • Backdraft dampener operates freely
 • Ducted interior inspected and cleaned
 • Balcony exhaust fan ventilation panel reinstalled and weather-sealed to prevent moisture ingress

Who even says that?

“Access information: Access to the ceiling space is via the balcony exhaust fan ventilation panel. There is no internal ceiling hatch.
 Inspection timing: Please let me know your earliest availability for site inspection. I can be available before 8am or after 6pm on weekdays and any time on weekends. Thank you.”

So… yeah. Blatantly AI’d. And it wasn’t just that. If I scroll down, I’ve got tracking software on my enquiries — and it literally came up as source = chatgpt.com.

So it didn’t take a rocket scientist to figure that out.

All that lady had to say was, “My exhaust fan’s broken. Here’s a picture. How much to replace it?” That would’ve been it. But instead she threw in jargon about draught dampeners and moisture ingress like she’s writing a NBN installation manual.

I was going to mess with her and ask, “Do you reckon it’s the backdraft?” but I didn’t.

This is the problem. AI is killing people’s brains. It’s incredible what it can do — videos, pictures, text, copy — but it's making people dumber because every time someone has to think, they outsource it to AI.

And now it’s obvious.

At the start, AI made you look like a genius. You were sending perfect emails. It looked intelligent. But now everyone can spot it a mile away because at the start, only a minority used it. Fast-forward two years — AI has been around for years — and everyone’s using it. Even your clients.

Depending on their job, most people are using software that has AI baked in somewhere. So now, when you send an email that’s blatantly AI-generated, they know. And you just look extremely lazy.

Now, who’s done a good job with this? ServiceM8. I’m always blowing their trumpet, but their AI in emails is solid. This year’s update made it really sharp. I think it’s learned from your previous writing — tone, style, the way you respond — and then improves it without making it sound robotic.

What I do is write the email myself, highlight it, hit “Improve,” and it cleans things up — spelling, commas, structure — while still sounding like me. Not a robot. That’s the difference.

And here’s my prediction:
 Authenticity is about to become king.

Within a couple of years, people are going to be sick of AI. Sick of fake videos. Sick of not knowing what’s real. Sick of perfect generic content.

People are going to crave real human-to-human connection again. Real words. Real opinions. Real faces. If you can show that in your business — your videos, your quotes, your emails — people are going to appreciate it.

If you use AI to write your website copy, social posts, Google My Business posts, all of that… it’s going to be obvious. Unless you train it heavily and inject your personality into it.

That’s why I push the 10-80-10 rule.

10% = your idea
 80% = let AI do the heavy lifting
 10% = you come back in and fix it so it sounds human

Most people are doing the 5-95 rule — thinking for 5%, outsourcing 95%, and ending up with generic crap filled with emojis and clichés.

The message from this podcast is simple:
 Stop relying on AI so heavily. Use it, but personalise it. Make it human. Humans buy from humans.

If you’re using AI like a lazy fucker — typing in a prompt, copy/pasting whatever comes out — it’s going to be obvious. What once made you look sharp will start putting you back into the sea of noise.

Everything you need is in the links below. Chat to you soon.