Kev the sparky has closed down! | 113

Why Kevin the Electrician has closed his electrical business...

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Transcript

Kevin the Sparky posts too much information on Facebook. Last year, he threatened to leave. We found this out by him posting on Facebook. Again.

Welcome to Simplified Sparky Marketing.

Kevin the Sparky runs an electrical business, does quite well for himself. Mainly does residential. He's got a small team — six or seven guys with him at the moment. But you know, they like to take their Christmas off.

Every year without fail, Kevin will take to social media as he usually does. He posts a picture of him and the team, dogs, family members. He sticks up a few photos from the Christmas party and how well it went. And then he follows the post with:
 “We’re taking a well-deserved break. That’s a wrap for 2025.”

Then he continues to say, “We are closed. We're not in operation. See you all next year.”

One of his best clients, Mrs. Smith, knows Kevin quite well. Keeps an eye on his social media and realizes he’s closed. Lo and behold, over the Christmas period, Mrs. Smith gets a bit of tripping.

She picks up the phone to call Kevin and then remembers — hang on a second, I remember a post. She scrolls back through Facebook and finds it:
 Kev’s shut down from the 18th of December to the 5th of January.

So, what does she do?

She gets a referral. Or she goes to Google. Or the local community Facebook page.

Another electrician comes out. Realizes it’s something extremely simple — a tripping power circuit that was causing her fridge to trip.

All he did was run a lead temporarily and said, “Mrs. Smith, I’ll be back to sort this out in January.”
 She says, “Brilliant. James, you’re my new electrician.”

And just like that, Kevin’s replaced.

This, my friends, is a lesson in what not to do over the Christmas period — because that exact thing could happen to you.

If you’re taking time off this festive season:
 Do not announce it to the world. Too much information. Or as the kids say, TMI.

There's no point in telling everyone when you're taking time off. Unless you've got a VIP client or you’re leaving the country, going on a road trip — then, sure, tell the right people. Privately.

Tell the project manager, the store manager, or whoever you’re meant to be working for. But have a backup plan in place.

Have someone you refer to. Someone who’s not taking time off. Set it up so if someone calls your number, it diverts. Or someone answers on your behalf.

Because announcing it publicly is just dumb.

I’ve had it happen to me. Went overseas, lost clients because they needed something urgently. They found another sparky who was presentable, nice, did a good job — and now they’re working with them.

That’s the con of being a small business: if you can’t get there, someone else will.

Some clients will wait. But not all of them.

So my big takeaway?
 Do not post your hours over Christmas. That exact scenario could happen to you.

Now if you're still around — maybe just down or up the coast — and they call you? Take the call.

Walk them through the fault. Maybe it’s a light filled with water, just needs the switch left off and the breaker reset. Simple.

Maybe run a lead from here to here, get them back up and running until January.

If it’s an existing client — help them. Give them solutions.

Because this shit can literally cost you thousands. Not just the job, but the lifetime value of that client. You lose that client, you lose ten grand next year.

And please — don’t do an email blast with your closing hours. That’s even worse.

Wish them a Merry Christmas. But don’t hang a sign saying “we’re shut.”