Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Simplified Sparky Marketing
How you make $2834 before breakfast | Systems | 115
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Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems.
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Hereâs your full cleaned transcript â same words, just tidied up for grammar, spelling, and flow:
Simplified Sparky Podcast â âSystemise Before You Burn Outâ
Grab the elk by the ankles, twist them until it makes you some coffee.
Welcome to Simplified Sparky Marketing.
Just back from a trip on the Gold Coast for a few days, which is my happy place, to be honest. And there's a fantastic café up there called Elk. Check it out. No sponsorship, no nothing. I'm just hoping they're gonna give me some free coffee at some stage.
I was tipped off as well by a listener of the podcast via DM that No Name CafĂ© in Broadbeach is fantastic too. So yeah, Elk in Broadbeach â check it out if you're ever up there. Phenomenal breakfast. They do these hash browns that Iâve never had anything like. Unbelievable.
Where todayâs podcast title comes from is: truth.
What annoys me is how much fluff and nonsense is online. A lot of people preaching stuff thatâs just not true. And itâs not until youâve been in the game long enough that you realise â some of these people are full of it.
Thatâs one thing I stand by: I wonât lie to my members. I wonât sell them some dream or some bullshit I havenât implemented myself or donât back.
Itâs like that old worksite thing: the foreman tells the apprentice to crawl under the floor or climb through the roof. But if heâs not willing to do it himself, thatâs not leadership. Youâve got to be willing to show them how itâs done. Thatâs how I run this â I practice what I preach, and I preach what I practice.
So, I was on holidays this week, and like a weirdo, I love the back end of the business so much that I still check my emails. Had my VA watching them and the autoresponder set up, but a lead came in â and this is what todayâs episode is about:
The better your back-end systems are, the faster you make money â and more importantly, the more time you get back.
This was one of those âin betweenâ days â maybe the 27th or 28th â post-Christmas, pre-New Year, where everything feels like limbo. And I noticed a lot of people were sending inquiries then. The rush was over, they were chilling at home, and thinking, âRight, letâs get this electrical stuff sorted.â
An inquiry came in â generic work I do all the time. If youâve listened for a while, you know ServiceM8 is my go-to job management software. Bang for buck, itâs crazy. Not paid to say this â just rate it highly.
Because Iâve got systems and templates set up, I responded with a couple of clicks. It scraped the clientâs name, filled in the blanks, and fired off the right email template.
Client replied quickly.
Then I used templates and pricing bundles â prebuilt quotes for stuff like installing a PowerPoint, replacing a light fitting, doing a weatherproof PowerPoint, whatever. Bundles sit inside proposals now â not just regular quotes. Proposals are what I use for quoting now â diehard fan. And they look slick.
So I sent the client a proposal with those bundles. All up â maybe four minutes of work. Within 20â30 minutes, they accepted the quote.
$2,834 before breakfast.
And thatâs the power of systems.
I remember the days before job management software. Forums are full of sparkies recommending paper diaries for 2026 â like weâre living in 1990. If youâre using a paper diary, you can get in the bin. Leave it in the back of your ute, let it rain all weekend, or forget it on site â itâs gone. So are your jobs, your contacts, your notes. Gone.
You need cloud-based job management software. Doesnât have to be ServiceM8, but itâs gotta be something real. I saw someone recommending Zoho â a CRM â for managing quotes and financials. Just no.
Listen to people whoâve been in the trenches, not old-schoolers bragging about word of mouth from 1970. Thatâs a different podcast, but quick note: word of mouth takes years to build. If someoneâs been in business 10â15 years, yeah, maybe they can rely on referrals. But if theyâre still relying on it after 30 years and the phoneâs not ringing â somethingâs wrong.
Back to systems.
These systems donât just make money â they save your time.
I remember quoting a smoke alarm install â brand new to resi, no confidence, didnât know what I was doing. Drove to the job, checked the cabling route, scoped it all out, drove home, built the quote, sent it⊠and made barely any money. Whole process was just wasted time.
Thatâs why systems matter.
If youâre quoting back-to-back PowerPoints every week â build a bundle. Estimate for worst-case. If itâs easier, great â you win. If itâs harder, youâre covered.
Thatâs also why hourly rate is useless. Fixed pricing wins. Client knows what theyâre paying, you know what youâre making. Get the job done faster â you make more.
Build one system a week â two if youâre keen. Thatâs 52 to 104 by year-end. Some only take five minutes.
The goals you want are hidden in the work youâre avoiding. Always the boring stuff. Always the backend. Thatâs why most sparkies donât hit their targets â they never face into the hard, repetitive stuff that actually makes a difference.
Iâm pumped for 2026. Got some big targets. And Iâm urging you â set yours, stick with them, and donât drop the ball.
Itâs all compounding. Thatâs how it works.
And if you want help with building this into your business, links are in the description.
Happy New Year. Catch you next week.