Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
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Simplified Sparky Marketing
People will make or break your business! | 116
Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business, mood, and drive comes down to who’s around you. Clients. Mates. Staff. One bad vibe and it all gets harder.
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Find me my wallet, St. Anthony, but don't steal my watch. Welcome to Simplified Sparky Marketing.
A few things have happened in the last few weeks that really got me thinking about how people are going to make or break your business, your mood, and your life.
As the intro suggests, I lost my wallet about a month ago, and I had this gut feeling it would show up. So, in Ireland, when we lose shit, we pray to this guy called Saint Anthony. Not necessarily pray — we just say, “Saint Anthony, help me find my shit.” And usually, it turns up. There's a psychology behind this — you think deeper into where you left it, and you usually find it.
Now, this time, I was convinced I left it somewhere around where I last had it — in the van, maybe it fell out when I opened the door. No idea where.
Fast forward three weeks. Sunday arvo. My wife walks out and goes, “What the fuck is this?” There’s my wallet — covered in shit — but with $350 cash still in it, every single card, all there. Two legends had dropped it at our door. We weren’t home.
Honestly, I would've said, “Take the money, I just want the wallet.” Got it on my honeymoon in Amalfi — sentimental value. Wasn’t the contents, it was the connection.
So, that was faith — and a bit of Saint Anthony.
Then two weeks later, I list a watch on eBay. I’ve got too many of them. Told the lads on the member call — they got the full rant. Here's the short version:
Bloke agrees to pick it up. Says he’ll leave the cash at pickup. Broad daylight, walks into my courtyard (three cameras watching), grabs the watch, and fucks off. No money left.
I send him the footage and say, “Send the cash, or I’m calling the cops — I’ve got your address.” Bluff, I’d lost his address. But it worked — he PayPaled me later.
So, start of the week: legends return my wallet. End of the week: some muppet tries to rob me.
Which got me thinking: people are going to make or break your day, your business, and your mindset.
The people around you will either pull you up or pull you under.
I’m lucky. The people in my business circle inspire the hell out of me. They’re building, pushing, bouncing ideas. I’m part of groups that light me up.
Told a story last night about a mate — another sparky — who’s killing it. When we met, it was just him and an apprentice. Now he's got six staff, big goals, set dates, and he’s just going full tilt. Inspires the fuck out of me.
Then you’ve got the other side. You’ve got sparkies saying they want to grow — want to build — but they’re hanging with people who say, “That’s a bit full-on, isn’t it?” or “Just get more work.” And next thing you know, they’ve talked you out of the thing you wanted to do.
That’s dangerous. If you lie with dogs, you get fleas.
Your friend circle is either fueling your goals or feeding your excuses.
Same goes for mates who pull you into the pub every few days. You’re two or three years into business, and instead of quoting, improving, fixing systems, you’re having schooners with someone who clocks off at 3pm and doesn’t give a shit about business. That drags you down — plain and simple.
And finally: staff.
If you’ve got staff — they will either lift your business or quietly fuck it from the inside. One toxic staff member can poison the whole van.
I’ve seen it. Years ago, I worked with a bloke who’d bag anyone who worked hard. Someone would show initiative and he’d be like, “Why the fuck are you doing that? You're not getting paid enough.” And then others start thinking the same. Suddenly, no one’s putting in effort — because one guy made effort look stupid.
That kind of energy spreads. Fast.
And the worst part is, you know when someone’s toxic. You feel it. But you keep them because it’s hard to find good staff. That’s how your standards get slowly shredded.
I’ve seen it — big dogs in a company walking if one person isn’t dealt with. You lose the good ones by keeping the wrong ones.
So yeah — this whole rant came from a job I did first week back in January. I was dreading it. The emails were intense. Never met the guy — all communication felt tight, tense, overly thorough.
Then I walk in… he and his wife were absolute legends. Sheets changed, coffee on, use the bed if you need a nap. They lifted my mood instantly.
And that’s the point.
Your mood. Your motivation. Your business. It’s all shaped by the people you let into your day.
Hang out with good people. Hire good people. Work for good people.
That’s the whole game.
All the links are in the description if you need anything. Catch you next time.