[YouTube Ep] Why Your Electrical Business Feels Harder Than It Should! | 120

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Transcript

Why  is the Apprentice using the fire sprinkler to suspend the cable. Welcome to Simplified Parking Marketing. I've entered the YouTube arena, and what I'm gonna be doing is when I make a YouTube video, I'm gonna drop the audio in here as well. If you're more of a visual person, there's gonna be a link in the description underneath to the dedicated episode and head across, subscribe, all that shit that people showed at you.

Like comments, smash the like button, and uh, yeah, there's gonna be some insights in that. It may come to a stage where there's gonna be some visuals on it where it's easier for you to watch a YouTube, but you can just listen along as well. Any who. I'm gonna drop the audio in after this and I'll catch you for the normal podcast during the week.

 Fellow Sparkies, you've been lied to. We've been told that starting electrical business or running the existing electrical business you're running is meant to be a slog. It's meant to be hard, long days, long hours, no profit. It's all meant to be part of the deal. That's the fucking bullshit. It isn't about being lazy in business and not doing the work.

It's about being smart about how you do the work and the model that you've got instilled into your electrical business. What about instead of running yourself into the fucking ground, you run a lean, systematic business that's actually profitable. Pretty fucking crazy, right? A model that works whether you're a solo operator or you've got a team of guys, what we want is more time with family, kids doing stuff you enjoy going, playing golf, playing sports.

Having a beer that isn't driven by the stress of having to get back 15 quotes to shitty clients. I genuinely know this works because I'm fucking walking, talking proof. I've plugged all this stuff into my electrical business. If you're new here, my name is Alan. I've been running electrical business in Sydney, Australia for the last 10 years.

I'm 21 years an electrician, my star sign in nex. I've built my electrical business from the ground up with all the hard yards going from literally zero up to 40 to 60 grand to consistent months, and consistent is the key here. And that leaves about 20 to 35% profit left over. I mean, that's after wages.

Overheads, bills all that are paid. That's what we're talking about leftover, and that's the important thing. So many coaches and dickheads out there harp on about revenue. Revenue isn't worth the shit. It's all about the leftover, not the turnover. I've achieved this essentially as a solo operator and what excites me about my model is what happens when you plug staff into it.

I've got a small virtual team in the background that do all the heavy lifting the shit that I don't want to do. The shit that you don't want to do. That makes for a wonderful business. All the rosy stuff I just mentioned, it didn't start that way when I started the business. I literally started from ground zero.

I started this business in 2016 and I knew fucking nothing. I winged it. I listened to other electricians who were already employed. They basically set off my hourly rate, which was $60 an hour, which when you do the math in it, you're better off working for wages. And I just had belief. I didn't have the confidence to charge what I should be charging.

Now, when I close off, I deliver with absolute confidence because I've crunched the numbers. I know exactly how much I need to make. I could run a profitable business and take a good fat wage that we're all deserving of as electricians that literally put a life on the line. When I started out, I quoted every single job.

Anybody that needed anything done, I'd go out there, quote it, waste my time. I didn't have a qualification system in place. I didn't have confidence in me or the company. I was more of a beggars campy choosers. And that's a huge thing, is getting belief in your own company, the kind of work that you do want to do, finding those kind of clients that are actually going to pay the bills and appreciate your services.

That's who we wanna work for. When I started the business, I fucking didn't have a clue. Straight up, put my hand up. I did not have a clue. So what I did was I winged it. I just undercharged under quoted. I responded to every single job inquiry. I went out to every single job. It didn't matter if it was domestic, commercial, industrial.

Raced out there, winged it, under quoted stuff, still didn't get stuff. And it's funny, people looked me up and down and said, this guy doesn't have a clue what he's talking about. The way I introduced myself, the way I was actually dealing with the clients. They could smell the nerves and rookie off me. And it wasn't just a money factor with losing jobs, it was actually a confidence thing, which is huge.

People underestimate that. It's authority and confidence is what's gonna get you jobs. When I underqualified these jobs and I was doing the jobs, I was working long hours, literally slog out on the tools, doing 12 to 16 hour days, and then you'd come home just depressed, and you'd bring that shitty mood with you home.

You would bring that into the home and it would reflect then onto my now wife. It's just a bad environment to be in. One of the most disheartening things is when you slog it out for 12, 16 hour days. You look at your bank account, it's like it's not too bad. There's money in there, and then you pay your tax bill, you pay your base bill, you pay your wages, which you're probably not paying enough wages anyway.

You're better off working at wages at this stage when you reflect what you are getting paid and you haven't got fuck all left over. Once all of those are paid out, you are looking at your bank account and it's fucking got tumbleweeds inside that. That's what really hit me. It was like, fuck, why am I doing this?

Why am I running a business? I may as well be employed, have a job that genuinely hit me too. I was two or three years into business, I was spinning wheels, and then I was like, was it a big fucking ego thing that I wanted to start my own business and was I better off actually working, employed for wages that I knew?

At least Every Tuesday, I check my bank account. I get my email from the admin lady. Wages have gone into your bank. Where this all kind of changed was I changed my mentality of who I was working for. I was trying to please builders working for real estate strata, squeezing every kind of shitty client job with the mentality that I better do this job or I won't have the money.

But the shift came in me when I was like my one client model where I went really, really deep on one target client and focused heavily on them. What, where do they live? What do they get up to? What were their hobbies? What interests them? How could I speak to them correctly? Where do I find them? How do I target those types of clients?

From that, everything changed because once I dial that in, I started finding a lot more of those clients. And what happens then is when you get those clients coming in, you can start to fizzle out and ditch the shitty clients, and then you start building a client base that's actually respectful of you, respectful of your business.

They love you, they leave you reviews, they pay you the same day. I couldn't fucking believe it. And it's such simple little shifts in your business, do this. I didn't just want, I didn't just want a business that looked successful. I wanted a business that was successful. And success to me isn't more so money.

It is obviously money. We all wanna make money and profit, good money and profit. Success to me is having the time to spend that money and profit with your family, buying nice things, go on a nice holiday, spending time with your kids. Doing shit that you want to do. That's my idea of wealth and fulfillment within my business.

I live by three rules. Rule number one is one client type. As I spoke about, get hyper niche with your client. Figure out who the best clients are. That's who you wanna work for. Stop trying to please everyone. Pull the pin on the shitty clients. Ditch them. Ignore them. Get rid of them. It's scary to do this, but when you shut a door, a window opens.

You will get more clients coming in as long as you follow the process. Rule number two systems very important when you start systemizing, immediately, what I did was I found the repetitive tasks that I was doing day in, day out, and the query would come in. It was a very predictable flow that would happen.

It would come in, it would move to my job manager software, some automations, emails, et cetera. I systemized that. Therefore I got a virtual assistant that got plugged in. They could then follow the process, replicate what I do very easily, that delegated the system to them. I've set up a load of systems, very simple.

Systems and systems aren't complicated, aren't overwhelming. It's just about doing the right systems. It's gonna delegate your time out, so frees up your time so you're not doing that shit in the evening when you want to be spending time with your family. Rule number three is have a very simplistic business.

For my business, I would almost call it boring and unfortunately boring businesses are profitable businesses. Unfortunate that it's boring, fortunate that it's profitable. What I mean by that is because I'm hyper niche with the type of work I do with the type of clients I deal with, systems are very repetitive as we've spoken.

In Rule two, the job comes in a specific way. It follows along a funnel, and then it goes into the system outta the system. Money comes in very simplistic, keep things simple. One client type one way they come in one way, you handle the leads. Don't start divvying that way. Changing this, changing that. Keep it extremely simple.

'cause complexity just causes fucking chaos in your business. And if it's complex and you are finding it hard to stay control of, imagine delegating that task out to somebody else, it's just not gonna work. Those are three of the major rules I follow in my electrical business, but it wasn't always that way.

Turning point for me came when I started getting comfortable in the uncomfortable. And what I mean by that is nothing grows in a comfort zone. I had to get outta my own way. I was wing it. I didn't know what the fuck I was doing. Years of wing it, copying what our sparkies were doing, that they didn't even know what they were doing.

It was the blind leading blind. So I started listening to podcasts. I got coaching. I looked inside other businesses apart from electrical that I was dealing with, and I was like, how are they doing this? I dug into their back end and I was like, I fucking like this. I started to use and replicate and implement.

What I've seen was working in other industries and plugged into my electrical business. Which is fucking pretty crazy because they're some of the biggest levers for profit that my members pull by implementing that stuff into their electrical business. Whatever was working for them, I stole it and plugged into my business.

It's if it was gonna work for them, it was gonna work for me. It was just a different industry. When I got my shit together, after a few months, I had better clarity, better clients. Profit started to come in. No more huling for fucking shitty jobs, just a business that finally ran and made sense. Right now, I've built the exact electrical business that I want.

A consistent client is coming in. They don't have to beg anybody for work. I've got the credibility. They're coming to me with their wallets open. The company's profitable. I don't work weekends. It's a lean, systematic business that I dreamed of building, but built fucking wonderful. It's taken sl. That's why as an electrician, I'm gonna hand you another electrician, the cheap code to do this with your business, and that's why I'm doing this mini series.

No hype, no fantasy. Just what actually fucking works. 'cause I'm walking talking proof of that. In the coming videos, I'm gonna introduce you to my simplified sparky flywheel. Why call it a flywheel is we wanna churn lead the back into the system. If you can imagine a funnel, which is the traditional marketing jargon where people use, clients drop into the top, they work their way through a little channel.

They go in their calls, they work their way through, they're paying clients, they pay, they get spat out the bottom. Why call mine a flywheel is we wanna throw them back into the top. We want a retention system in place. Flywheels build momentum, they store energy, and then they compound. That's exactly what I wanna do with your electrical business.

Where this all stem from was I wanted consistency. I wanted next month to be full. I wanted the month after to be full. I'm not talking weeks in advance, I'm just talking. I wanted every day filled up and how I did this, now we figured this out, was. Plugging in this retention system meant I wasn't just getting new leads trickling in.

That might fill a few days. They'd be out for a coffee with their friend, they'd be out for dinner. Their friend may mention something about electricity or they need a sparky. And guess who came top of mind you? Because you stayed on top of your client. It's such a valuable thing that you need to do. So many Sparkies, just char and barn clients thinking they're gonna come.

They're not, not all of them. Some of them will, but not all of them, and that's your duty to stay on top of them. There's four key components that I'm gonna run through in these videos. There's clarity, there's attraction, conversion, and retention. These are gonna be the four videos. Everything loops, everything compounds.

Simplicity is key. What I want to do is instill you to have confidence in yourself, in your business, and instill belief that you don't need complexity. Belief that simple scales belief that you don't need 10 hour days to make a good living in a good electrical business. We're not talking about turnover, we're talking about profit.

I wanna shift your belief as an electrician of how your business can look when you implement these systems into your business. I'll see you in the next video. If you're impatient like me, there's more stuff in the description. Catch you next one.